Next event - The fifth meet up focusing on Story doing
Feb
13
4:45 PM16:45

Next event - The fifth meet up focusing on Story doing

Story doing vs Storytelling
Brands having Story doing as part of its DNA and living their brand promise to its fullest will outperform their storytelling peers. So what is the difference and how can I get started? This is what you will learn from our speakers during the fifth CMO goes TECH meet up. Welcome!

Please make sure to be at Spoon Publishing 15 minutes before it starts so we can start on time.

Program

16.45 Arrival of all guest so we can start on time 

17.00 Welcome to the fifth CMO goes Tech-meetup. The founders of CMO goes Tech, Gül Heper and Cecilia Hjertzell, will present a short summary of the new Martech report 2019.

17.10 Story doing - Customer experience as the new frontier for brands to differentiate. 
Stefan Moritz - VP Customer Experience, Veryday
Many brands that try to differentiate themselves through storytelling still find it difficult to reach their customers across a multitude of available channels. Simply talking to customers through investment in advertising, content and media isn’t enough to build a true relationship. An integral part of story doing is creating an ecosystem where everyone within your organization is engaged. When employees are engaged and passionate about their work, your customers will have a great experience, which in turn drives business. Building on customers’ core purpose and values, brands can grow together with them to create long-term relationships that benefit both.

17.30 The Case - Husqvarna. Future proofing the brand by story doing. Margaretha Finnstedt, Global Director of PR & Brand Innovation, Husqvarna 
2016, Husqvarna presented Husqvarna Battery Box, a connected toolshed for garden tools, one of several projects that proves that marketing needs to navigate in new ways to future proof the brand. Margaretha will share the “why’s”, the “what’s” and the “how’s” of working with brand innovation in a 330 year old company.

17.50 Open discussion with the speakers

18.00 
Time for mingle and to get to know your network

Thank you Spoon Publishing and Christofer Fager for hosting CMO goes TECH.

Welcome,

Gül & Cecilia

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Presentation of the report: Marketing Technology 2019
Jan
31
8:30 AM08:30

Presentation of the report: Marketing Technology 2019

CMO goes TECH together with Odyssey, Wiraya and SWEDMA have produced the report as representatives of different parts of a growing martech community.

Marketing Technology, or Martech, has grown strongly in recent years and marketers are given completely new opportunities for digital, automated and data-driven communication and sales. But it also poses many challenges to get full effect.

We are now ready to present this year's Martech report, where marketing managers have given their views on challenges, priorities, learnings and how the investments developed their customer interactions. Some key factors for success are get the management onboard and changing the way you work. How can you make it possible and how do the companies succeed?

Welcome to a rewarding breakfast seminar on Martech Report 2019!

Check out the program via the link below and we are glad to offer five free tickets for CMO goes TECH members. Please write CMO goes TECH in the comment field (kostval) when signing up.

https://www.swedma.se/martechrapport2019/

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CMO goes TECH @ Hotel Market seminars
Jan
9
7:30 AM07:30

CMO goes TECH @ Hotel Market seminars

Gül Heper will represent CMO goes TECH and HiQ on the panel at Hotel Market Seminars and talk about How innovative hotels succeed.

Join us at Hotel Market Seminars!

What? Hotel Market Seminars is organised by Annemarie Gubanski from Taktikon Consultancy and Anders Johansson from Hospitality Visions, both with a solid background within Revenue Management and Distribution. ”Hotel Market Seminars comes from our ambition to organize an inspiring event that focuses on the strategic and tactical issues that the hospitality industry is facing”

When? 9th January 2019 Time? 07:30-19:30

Where? Clarion Hotel Stockholm

Why?
• Meet and listen to industry experts
• Broaden your network • Be inspired by leaders in the field
• Expand your knowledge

Cost? We have a range of ticket options, find out more here: https://lnkd.in/eyArJjT Discounted price with 900 sek of non-refundable ticket if you book via this link: https://lnkd.in/eJghfYJ


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Next meet up focusing on - AI and Cybersecurity.
Nov
21
5:00 PM17:00

Next meet up focusing on - AI and Cybersecurity.

NOVEMBER 21st 17-19, AT CAPGEMINI, STOCKHOLM.

View the presentations from CMO goes TECH, Thom Thavenius, Enkeleda Ibrahimi and Chris Neitzert.

View the presentation from Martin Edenström/Capgemini.

On request we give you AI - part II. We believe it is important that we continue to be a strong force within digital development, as it will put more demands on democratic and ethical AI, an area where Sweden has been an international spokesperson. This evening will be all about how to become prepared when it comes to cyber security.

Speakers and moderators - the best within their field: Thom Thavenius, Deputy CEO EyeOnID, Enkeleda Ibrahimi, Cybersecurity Expert and Christopher Neitzert, Four time unicorn manager!

Program

Please make sure to be at Capgemini 15-20 minutes before it starts since you will be brought up to the 6th floor.

17.00 Welcome to the third CMO goes Tech -meetup. The founders of CMO goes Tech, Gül Heper and Cecilia Hjertzell, will kick off the event with some updates and trends.

17.30 Digital innovation and AI – opportunity or threat for product development? – Thom Thavenius, Deputy CEO EyeOnID
With technical and digital innovation driving market and product development, are we forgetting to correctly assess the integrated risks for our present and future clients? Thom Thavenius will discuss risk exposure in the age of buzz words like  Agility  and AI seen from the perspective of market and product development within organized crime. Thom will share his reflections on this based on experience from over 20 years of service in the Swedish intelligence and Security Agencies and the private risk advisory industry.

17.45 What a CMO/CDO Needs to Know About Cybersecurity – Enkeleda Ibrahimi, Cybersecurity Expert
With cyber risks that have arisen with AI, cyber security has become a top priority for many companies. A CMO/CDO can contribute strongly to a more secure organisation. Enkeleda will give you guidance on how to consider cyber risks in order to ensure a secure and ethical customer experience.

18.00 Panel discussion with the presenters led by Christopher Neitzert, Four time unicorn manager!

18.15 Time for mingle and to get to know your network and presenters.

Thank you Capgemini and Martin Edenström for hosting CMO goes TECH.

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SIME 2018 STOCKHOLM
Nov
14
to Nov 15

SIME 2018 STOCKHOLM

Special price for CMO goes TECH members - book here
Regular price for two days: 9.900 SEK, Now 6.300 SEK

Sime also offers our members free access to one Summit via this link.

Sime is created because we believe that knowledge about digital opportunities and technology is the key to future prosperity, better business and an important force to make the future a fantastic place.

About Sime

Our passion is to spread knowledge about the Internet and digital opportunities. Sime is Northern Europe’s leading conference about the Internet and digital opportunities with its flagship events in Stockholm. Sime is about how digital opportunities can convert into new business, a better world and a lot of fun.

The Sime Experience

Sime brings together thought leaders, executives from different industries and entrepreneurs to explore new business opportunities together with world class speakers, workshop leaders and experts. The Sime vibe inspires, challenges and touches every participant regardless if you are one of the 1800 participants at one of our flagship events or part of a Sime CEO dinner with 20 handpicked global CEOs.

At Sime you will smile a lot, learn a lot and meet people that will impact your business as well as become your friends for life.

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DME 2018 - Behind the buzzwords!
Nov
8
9:00 AM09:00

DME 2018 - Behind the buzzwords!

Behind the buzzwords! DME2018 - the yearly APSIS conference in Digital marketing, will this year focus on the insights behind the buzzwords. Inspiration as well as concrete strategies on how to become data-driven is promised. And as CMO goes TECH member you get 160 Euros off the regular price! Just use the promo code "CMODME2018" at registration. Hope to see you there!

Go to event page

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Web Summit 2018, Lisboa, 5-8 November
Nov
5
to Nov 7

Web Summit 2018, Lisboa, 5-8 November

Web Summit started as a simple idea in 2010: Let’s connect the technology community with all industries, both old and new. It seemed to resonate. Web Summit has grown to become the “largest technology conference in the world”.

No conference has ever grown so large so fast. But we also pride ourselves in organising the “best technology conference on the planet”.

Web summit 2018

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Meet up September 27th in Stockholm - Focus on How to drive innovation
Sep
27
5:00 PM17:00

Meet up September 27th in Stockholm - Focus on How to drive innovation

FULLY BOOKED
Focusing on - How to drive Innovation!

Join us for an evening with like-minded in order to explore the trends and techniques that are most likely to affect marketing in 2018. Share your ideas and get inspired. One thing is guaranteed - you will definitely get closer to technology.

Is it difficult to gather around new digital initiatives? Do you feel that the rest of the company does not understand or see the digital business opportunities? Do you have difficulty getting acceptance and the organization's involvement?
We have invited Marie Andervin, Digital transformation enabler from DigJourney and author of the bestselling book Leading Digital Transformation (Att leda digital transformation) , to guide us with an exercise with the purpose to tear down walls, increase the cooperation between departments and increase the digital maturity in your organization.   

As requested by members and following upon the topic of driving innovation globally.
Innovation story – how a hotel chain disrupted the industry by focusing on the user to drive innovation throughout the entire company. Gül Heper, Co-founder of CMO goes TECH, Brand and digital strategist will reveal the story of the successful HTL hotels.

Sign up here!

Not a member yet? Don’t forget to sign up!

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Gather Festival 2018
Sep
13
to Sep 15

Gather Festival 2018

PROMO code! Part conference, part innovation labs and part city wide music festival, Gather 2018 will be hosted in Stockholm at Nobelberget from the 13-15 of September. This years keynote speakers include Cambridge Analytica Whistle Blower Christopher Wylie, famed UN Diplomat Jan Eliasson and Wild Wild Country’s Sheela Birnsteil. All of this is peppered with unique activities including our Innovation Menus at some of Stockholms finest restaurants, a morning Daybreaker session and our exclusive sauna talks.

Thanks to network member Oran Quinn,  a 1500kr discount code is available.
Promocode: gather_oran_quinn
Ticketsite link: https://gather-2018.confetti.events/signup/Just enter the code in the promo box and click “Activate Promo Code”

Gather event page

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