Personal invitation to our 20th meetup

Thursday 25th of May | 17.00-19.00
Join us either at the office of Odyssey, Kungsgatan 54 in Stockholm or via Live streaming. 
Be quick and grab one of the 60 seats available!

Odyssey, dentsu and Spendrups
 We are proud to have two of the most experienced experts on Attention to share their best advice and share relevant cases with us.

Program

Odyssey - Attention please! Not seen=no effect. 
Attention is about every human's most valuable, non-renewable resource: their time. In a market where everything moves faster, it has never been more important for advertisers to understand the quality of their media. 
Carl-Johan Runer, Business Director Attention, Odyssey AB

Spendrups - How Spendrups Brewery work with attention.
What have we learned so far and where are we going.
Björn Ivarsson - Media Manger at Spendrups Bryggeri AB 

dentsu - Attention in Practice
The concept of Attention as a metric, and why measuring eyes to see where attention is received can be beneficial for brands. I will give you some insight into how media agencies work with attention today and some concrete examples of how attention has been able to solve real problems for Dentsu’s clients.
Jacob von Segebaden, Senior Insight Manager & Attention Lead at dentsu

As always there will be time to mingle for those who meet at the venue. 

Looking forward to seeing you, 

Team CMO goes TECH

Wednesday 16th of November | 9.00-12.00 | Digital interactive event

Mynewsday is an interactive event, and each speaker will have time for questions from the audience - so make sure to get your typing fingers warmed up!

Please join us on November 16th as we dive into the theme "Reshaping PR and Communications" at this year’s Mynewsday. We have a fantastic lineup of exciting guests joining us to make this a memorable and insightful experience for you and your industry colleagues. You can expect a curated mix of lectures, panel discussions, and customer cases to inspire and offer real-life advice and examples of how to succeed with your PR and communications work. Save your seat and join us for this year's Mynewsday in collaboration with CMO goes TECH.
 

Agenda 

09.00  Welcome to Mynewsday 2022! 

09.10  Viktoria Wyckman, Founder & CEO at Culture Defined
The future of brands and their consumers in the new digital era 

10.00  Ana Adi, Professor in PR & Corporate Communications
The perspective of value-driven communication in a world of change

10.30  Gül Heper-Jämterud, Founder of CMO goes Tech, with friends
Communicating successfully requires more than communication.
Ardelan Sohrevardi, Samsung
Breaking through – how to increase ad recall in an era of message overload and fleeting attention span.
Pontus Rosén, Synsam
Synsam has gone from being a traditional opticians retailer to being in the forefront of integrated retail communication. Listen to the work Synsam has done to optimize communication based on customer experience. You will learn how the customer's interaction with the brand and communication over multiple touchpoints is being coordinated – in both traditional and digital channels to gain maximum effect.
Panel discussion will follow. 

11.30  Rikke Iben Nees, Campaign Manager Fuldkornspartnerskabet
Purposeful communication in reality

11.55  Key takeaways & Wrap up

Looking forward to seeing you, 

The CMO goes TECH team in collaboration with Mynewsdesk
 

As proud co-writers of the European Martech report we have now launched the fifth in a row!

The C-suite including CEOs, sales, marketing, tech and CRM managers have given their views on challenges, priorities, lessons learned and how the investments have developed their business.

In this year's report you will find examples and in-depth information on how companies work with Martech in practice were requested. We have therefore chosen to interview several good examples from a range of different industries - Max Burgers, Swedbank, Stadium and ATG.

The Martech report is a collaboration between CMO goes TECH, Swedma, Fedma, Odyssey and Wiraya, all representing different parts of the growing Martech community.

Wednesday May 18th 17.00-19.00 CEST
At the Google office in Stockholm or via teams.

Are you ready for a CMO goes TECH evening with interesting speakers and great conversations with your peers? 
It’s time for our 17th CMO goes Tech event where we’ll talk about
E-commerce, the tools and ideas to help you stay in the forefront of competition. 

Many of our members have mentioned that you wish to learn more about GA4 so now you have the possibility to ask the best on the subject. 

Keynote speakers
Google and James Edition - The World’s Largest Luxury Marketplace.
We hope you'll enjoy it!

17.00 Welcome to the 17th CMO goes Tech-meetup.
The Team behind CMO goes Tech; Gül Heper and Ulf Kruse will kick off the event.

17.05 Google  - Prepare for the future of Analytics with GA4
In today's measurement landscape, businesses need to navigate new challenges to understand the complex, multi-platform journeys of their customers — all while prioritizing user privacy. Learn how to harness the power of machine learning and data driven attribution within Google Analytics 4 to drive more sales and improve your ROI in a privacy safe way.
Patrick Kool, Measurement Specialist at Google

17:25 JamesEdition - meeting the future of eCommerce at the world's luxury marketplace
JamesEdition is the World's Largest Luxury Marketplace, serving the needs of High-Net-Worth Individuals (HNWIs) in life's most valuable personal transactions.Every month one million people from around the globe come to our site in the pursuit of luxury real estate and super cars, private jets, yachts, watches, extraordinary items and experiences in a catalog of more than 200,000 of the best listings from thousands of sellers worldwide.
Karl Norling, Chief Marketing Officer JamesEdition

17:45 Panel discussion 
Please prepare questions for the panel during the presentations.

18:00-19:00 Mingle for those who meet at the event venue. 

Looking forward to seeing you, 

Gül & Ulf
 
And a special thanks to Confetti for the great support so we can invite our members to our meet-ups, with your fantastic tool.

No.16 CMO goes TECH meetup! February 23rd, 17:00 CET!

Are you ready for a CMO goes TECH night with interesting speakers and good conversations with your peers? – It’s time for our 16th CMO goes Tech event where we’ll talk about how to win new business by building a sustainable and purpose-driven brand.  

For members only! Sign up for free!

A 2021 Deloitte study came to the conclusion that businesses need to plan for ways they can make their products more sustainable while building accountability into their value chain. Fast forward to 2022 and that sentiment has only grown as purpose-driven brands are winning the race. Consumers care about more than just what products or services are – they care about what kind of impact brands are making in the world. Therefore, it might be a good idea to find a sense of purpose that your audience truly connects to. But is it really that easy? What does it take for a brand to appeal to a growing, socially conscious audience? And what are the pitfalls to avoid? 

We’ve invited representatives from companies that know a great deal about this!

Doconomy provides leading impact data services for individuals and corporations to help educate, engage and reduce environmental impact. Its CEO Mathias Wikström is a Sweden-based sustainability business leader and creative strategist who is the co-founder of Doconomy together with Johan Pihl and spearheaded other globally awarded forefront projects in Finance, Sustainability, and Human Rights. Mathias has won a Grand Prix at Cannes Lions for the past three years.

In 2008, Max Burgers became the world's first restaurant chain to climate label the menu and climate compensate all emissions to 100 percent – from the farmer's land to the guest's table. Fast-forward to 2018 and MAX is the first food company – in the world – to be climate positive. And they haven’t slowed down since. Kaj Török, Chief Sustainability Officer at MAX Burgers will talk about how MAX changed its business model to help save the world – and how your organization can do the same! Kaj has repeatedly been named as one of Sweden’s 100 top influential people on green issues.

We’ve also invited Maria Wetterstrand, CEO at Miltton Europe, former leader of the Swedish Green Party Miljöpartiet, and member of parliament who will cover upcoming EU directives and laws against greenwashing marketing. Established in 2015, Miltton Europe is the European advisory arm of Miltton Group, one of the leading consultancies in the Nordic region. Their mission is to help companies, institutions, and organizations to understand and navigate the European policy environment while promoting their ideas and policy solutions across the continent.

We’re finally able to meet and mingle with other members at a Stockholm city location to be announced soon. Limited seats so secure your seat now! (You can also attend via Teams).

Are you ready for an evening with interesting speakers and good conversations with your peers on how we can maximize business value through improved customer experiences? – It’s time for our 15th CMO goes Tech event where we’ll talk Phygital! And finally, we’ll get to meet in person!

The Fifth Industrial Revolution is creating new ways for people to interact with the world around them, which means that there are more opportunities than ever before for customers to connect to businesses in a whole new way! 88% of customers expect companies to accelerate digital initiatives. Many successful companies meet these rising customer expectations with relevant and personalized interactions across all kinds of devices, channels, and in-store interactions. In this context many claim that the future of great customer experience is Phygital (Physical and Digital)!

As always, we’ve made sure to invite passionate thought-leaders and interesting speakers to talk about this and more – this time from Polestar and WorkShop (the consumer experience agency)!

Nils Rylén, Head of Global Marketing Communications & Marketing Sweden at Polestar, will talk about whether the world really needs another car brand? – The young brand has certainly managed to create some traction in its focus areas; design, sustainability, and innovation. This is your chance to get some insight into the work behind building the Polestar brand in Sweden and globally!

Mattias Schedvin, Senior Retail Strategist, WorkShop The Consumer Experience Agency, has named his talk “Don’t Do Tech, Do Consumer Experience” and will deep dive into how to reach the perfect mix of concept design, experience, and seamless digital integration. But always with true consumer value at heart!

You are most welcome! We look forward to seeing you! 


The Venue:
Next Gen Retail hub at Sankt Paulsgatan 22A, 118 48 Stockholm
It's made for the innovators and companies that are driving and creating solutions for the next generation of retail.

If you prefer you can also attend via Teams. The link will be sent the evening before the event so check your spam. Please make sure to mark which option you prefer in your registration.

This autumn's hottest event for you who work with data-driven marketing!

Does your company have the right conditions to accelerate the data-driven customer relationship? How do you convert a temporary visitor into a lifelong customer?

Listen to experts on the topic Martech including our CEO and founder at CMO goes TECH: Gül Heper who will talk about this years Martech report.

Martech - lessons learned and challenges

This year's MarTech report will be released during a webinar at Swedma on September 24th – it will be the fourth of its kind – where professionals within the fields of marketing have given their views on challenges, priorities, lessons learned and how investments in the area have increased their business potential.

MarTech has grown exponentially in recent years and gives today's marketers completely new opportunities for digital, automated and data-driven communication and sales. But there are challenges to overcome to maximise its effect.

Do you want to know more? – Sign up for our release webinar where we’ve invited MatHem to tell us more about how they have succeeded in their marketing efforts.

The MarTech report is produced annually in a collaboration between CMO goes Tech, Wiraya, Odyssey and Swedma.

Presenters of this year's report are Gül Heper, founder of CMO goes Tech and Malin Wahlberg, CEO of Wiraya.

It’s time for our 13th CMO goes Tech event – and as usual, we’ve made sure to invite passionate thought-leaders and interesting speakers on stage - this time from Tradera and the digital agency Emakina.

The topic is ”The shopping malls of the future; online marketplaces?”

Jelle Sybesma - Head of the Marketplace Department and Senior Marketplaces Consultant at Emakina will guide you in the world of Marketplaces that are the shopping streets of today. Entering them, or even going international, comes with a lot of challenges and potential pitfalls, but is also within your reach.

Pierre Norberg - Head of Sales & Marketing at Tradera will share his thoughts on the circular economy and Marketplaces both for now and the future. He will also touch upon what it takes to succeed in this fast-moving business.

Matilda Svensson, Partner Manager at CDON Marketplace, and Jorrit Steinz, CEO at ChannelEngine, will be joining the panel discussion together with our keynote speakers.

See you on June 10th!

The CMO goes TECH team
Gül, Ulf & Alexander.

https://www.womenintech.se/

People, technology, innovations and collaborations that pave the way for a better future and inspire hope. This is in focus when we for the eighth year in a row arrange the Nordic region's largest tech conference for women. Become a member and join us on March 10.

Join us for the 12th CMO goes TECH event with the ambition to future-proof your role within marketing and tech.  Please note the webinar is for our members.

SIGN UP HERE
Please note that registration closes at 16.00 on February 18th.

We know that it costs a lot less to sell to existing customers than acquire new ones—that’s why brands invest in loyalty and rewards programs. But loyalty is a whole business game, not just a program. Perhaps, loyalty is rather about a broader construct, one which, at a fundamental level, is about some very simple and very human things: consistency, value, reliability, and a sense of belonging - the community. 

February 18th,  17.00-18.00 CEST
Place:  Webinar link.  
A link will be sent out to registered webinar participants before the event. Make sure to check that you find it before the event as it might be in the junk folder. 

Program

17.00 Welcome to the 11th CMO goes Tech-meetup. 
The Team behind CMO goes Tech, Gül Heper, Ulf Kruse and Alexander Niléhn, will kick off the event

17.05 Karma - Creating a new sustainability movement. 
Elsa Bernadotte, co-founder of food waste startup Karma is on a mission to create a new kind of sustainability movement. In this talk, she'll take us through not only the challenges we face when it comes to food waste - but also Karma's unique solution and the importance of building a loyal community when your ambition is to change the world.

17:20 Kaplan - Loyalty trends 2021.
Åsa Leckner Tham, Client Director and Head of CRM & Loyalty, Kaplan, Part of Accenture Interactive will share the latest and the greatest when it comes to loyalty trends and more specific in regard to loyalty programs. We have identified 7 interesting trends that we have seen around the world.

17:40 Panel discussion
Elsa Bernadotte - Karma, Åsa Leckner Tham - Kaplan, Part of Accenture Interactive, Ceyhun N. Pehlivan, Co-Leader TMT and Data Protection, Managing Associate - Linklaters (Madrid) and Mattias Olsson CEO & Partner, Apegroup.
Discussion with relevant topics such as loyalty, communities and international transfer of data as something to keep in mind due to Schrems II ruling and its broader implications. Please prepare questions to the panel during the presentations.

18:00 Final

Looking forward to seeing you, 

Gül, Ulf & Alexander.

SIGN UP HERE
Please note that registration closes at 16.00 on February 18th.

Program

Our world is spinning fast and if you haven't prepared for the future it's time to get ahead to be a leader in the race. As promised we will continue to give you this kind of knowledge to stay ahead. On December 8th it's time for Ericsson Research and IKEA to share their thoughts on how to be prepared for the future. 

The event will take place via webinar link due to the current situation. We hope to be back with our normal events as soon as possible 

17.00 Welcome to the 11th CMO goes Tech-meetup.
The Team behind CMO goes Tech, Gül Heper, Ulf Kruse and Alexander Niléhn, will kick off the event.

17.05 Ericsson Research Consumer & Industry Lab - The world in 2030 - Welcome to the internet of senses! 
Imagine a virtual workplace that automatically changes depending on what you need to do, such as giving you an editing pen and a big display when you need to do video retouching, or a haptic keyboard and an extra side screen with a thesaurus when you need to write a report. Also, imagine that by 2030 it is becoming common to have a lifestyle involving working and socializing totally in virtual realms without ever physically leaving home. Further, imagine that technology could enable a full internet of senses. vision, audio, touch smell and taste, including the ability to digitally communicate thoughts by 2030. This is part of the Ericsson Research vision we call this the internet of senses. The Internet of Senses will be enabled by technologies such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation. Consumers predict that by 2030 screen-based experiences will increasingly compete with multisensory ones that will be almost inseparable from reality. Beyond visual and audio we will be able to touch, feel and even smell and taste things digitally. In this session, Dr. Pernilla Jonsson, Head of Consumer & IndustryLab at Ericsson Research will walk us through what more than 14.000 early tech adopters and white-collar workers see and the next digital revolution – The internet of senses - a future which may be closer than you think!

17:30 Panel discussion with Pernilla Jonsson, Head of Consumer & IndustryLab at Ericsson Research and Ann-Sofie Isaksson, Consumer & Customer Insight Manager at Ikea Ingka Group.

17:50 Final

Looking forward to seeing you, 

Gül & Ulf
 
And a special thanks to Confetti for the great support so we can invite our members to our meetups, with your fantastic tool.

CMO, the next CEO?

Do you have the 26 traits of a successful CMO to be shortlisted for the top spot? Join us for the 10th CMO goes TECH event with the ambition to future-proof your role within marketing and tech. We'll bring you the talent hunters and thought leaders to guide you, and listen to where they look and what they look for.

Program

”How to be or find the CMO that has gone Tech. Or can.”   

When looking for the future CMO what (and where) do recruiters or CEOs look for? A CMO that can go Tech or a Techie that can be a marketeer?  During the evening we will focus on the talent management side of the future CMO and listen to recruiters, interim agents and talent responsible people at some major companies. 

Join to learn how to be - or find - the CMO of the future.” 
The event will take place via webinar link. 

17.00 Welcome to the 10th CMO goes Tech -meetup.
The Team behind CMO goes Tech, Gül Heper and Ulf Kruse, will kick off the event.

17.10 SVT -  Why learning clusters deliver success stories! Sabina Rasiwala, CHRO, CMO and CCO at SVT will share the SVT-story on the path to success. "SVT’s core business is storytelling, our marketing strategy is based on storytelling in a data-driven world. Our challenge is to transform our marketing, using data, but with our content and creativity as a guiding star.  In order to succeed we are building learning clusters within our company, joining creatives, developers, analysts and marketing people." 

17.30 Fire-side chat with Henrik Fontin, CHRO and Head of Communication at Jernhusen.
Topic - How to find talents and to keep them. (Martin Anderlind, Northvolt are unable to join us)

17:50 Panel discussion with the speakers and sponsor of the evening together with talent hunters from Interim Search, Head Agent, Trib, STACC, Marcher Markholt | Free Agents™.

18:15 Time for mingling and to get to know your network and presenters.

Looking forward to seeing you, 

Gül & Ulf

A big thank you to Martin Edenström and Consid for hosting CMO goes TECH at your great city location and to all speakers and panel members for bringing clarity on the topic for the evening. 
 
And a special thanks to Confetti for the great support so we can invite our members to our meetups, with your fantastic tool.

We are now releasing this year's MarTech Report - the third in a row - where marketing executives have been given their views on challenges, priorities, lessons learned and how investments have developed their business. Several companies have established new teams and working methods for MarTech during the year to get the most out of their investments whilst the CMO role has become more complex and demanding. How do you make it happen and how do the companies succeed?

On June 16, we will present the new report, a summary of the results from surveys and interviews with Marketing- and CRM managers and persons responsible for communication in both B2B and B2C segments.

New date due to high demand:
February 6th, 2020 at Google's office in Stockholm. 
17.00-19.00

As Christmas is getting closer we would like to send you our appreciation for sharing knowledge within the network during these two years of CMO goes TECH. Two amazing years for us as founders!

And we would like to send you our version of a Christmas gift:
save the date for the first event of 2020.

Studies reveal that up to 80 % of apps are used once after being downloaded, and then never again. Where does this take us? Is PWA the solution?

PWA (Progressive Web Apps) is one of the most talked-about technology shifts in the web. After some hesitance, many companies decided to jump on the train but what are the benefits, business impacts, and challenges? 

Controversial? Debatable? Agreeable? 

Many important questions and we will support you by bringing in the experts to guide you - Google and Publicis Sapient. 

Make sure to save the date. An invitation with further details will come in January. 

Thank you, Google and Publicis Sapient.

Wishing you a Merry Christmas & a Happy New Year,
Gül & Cecilia

Time for the first meetup after summer!

HOW TO SUCCEED WITH A HOLISTIC CUSTOMER EXPERIENCE

We hope you had a wonderful summer and have returned with boosted energy. We for sure have – and we’re super excited to present the program for next CMO goes TECH meetup in Stockholm.

This time we will put focus on the travel industry, in which the experience is crucial but with a very complex digiphysical ecosystem to handle. We’re so happy to be able to present 2 fantastic speakers that have dedicated their work-life to solve this challenge for two giants within the travel industry.

Join us for an inspiring evening that will take place at the beautiful venue of SAS Institute in Solna.

Program

17.00 Welcome to the 7th CMO goes Tech-meetup.
The founders of CMO goes Tech, Gül Heper and Cecilia Hjertzell, will kick off the event.

17.15 SJ - How to manage customer experience in a complex ecosystem - Jenny Gejke, Head of Digital Sales Channel Development at SJ

17.40 Extended customer experience with Virtual Reality - Jonas Carlson Almqvist - Tech Lead, Digital in Destination at Thomas Cook

18.00 Final Conclusions from the day

18:10 Time for mingle and to get to know your network and presenters.

Thank you SAS institute/ Andreas Heiz and Thomas Karlsson for hosting CMO goes TECH.

Welcome!
Gül & Cecilia

Creative Data
2018 was the year when companies started to take data seriously. Historically, it’s been consumers who have created the bulk of the world’s data, but that’s changing fast, and by 2025 it’s predicted that enterprises will become the world’s biggest data creators. From fitness-trackers to connected fridges, from purchasing habits to travel plans - big data is here to stay, and it’s helping companies to transform their businesses. But how can you as marketer take advantage of the data revolution happening now? 

Join us for an evening and share the ideas from companies who truly believe data is the source to creativity and great experience. 
A magic evening that will take place at the inspiring Absolut Company Innovation Lab . 

17.00 Welcome to the 6th CMO goes Tech-meetup. 
The founders of CMO goes Tech, Gül Heper and Cecilia Hjertzell, will kick off the event, together with the Innovation team of Absolut.

17.05 Get inspired from our Martech Award winner – Christian Cabau, Klarna's Marketing Manager of Sweden and Finland, will share his view on Klarna's success with martech - and why he believes his marketing budget is best spent on improving the customer experience.

17.25 Take a well-known interface and combine it with your target audience data. Et voilá - you get a successful marketing campaign. Stefan Månsby and Veronica Lundberg, Basefarm - part of Orange group, will share some of their successful campaigns brought to life with a great portion of creativity in combination with data. 

17.25 Data + frustration - two good ingredients for a great campaign. Johanna Sahlman, Head of Halebop, will share the story behind one of Halebop's awarded campaigns. Built on behavioural understanding and data.

18:05 Time for mingle, explore the fantastic Innovation lab of Absolut Company, and to get to know your network and presenters.

Welcome, 
Gül & Cecilia

A big thank you Absolut Vodka/Pernod Ricard and Ilgi Evecan Duran for hosting CMO goes TECH at your wonderful location. 

And a special thanks to Confetti for the great support so we can invite our members to our meet ups, with your fantastic tool. 

Story doing vs Storytelling
Brands having Story doing as part of its DNA and living their brand promise to its fullest will outperform their storytelling peers. So what is the difference and how can I get started? This is what you will learn from our speakers during the fifth CMO goes TECH meet up. Welcome!

Please make sure to be at Spoon Publishing 15 minutes before it starts so we can start on time.

Program

16.45 Arrival of all guest so we can start on time 

17.00 Welcome to the fifth CMO goes Tech-meetup. The founders of CMO goes Tech, Gül Heper and Cecilia Hjertzell, will present a short summary of the new Martech report 2019.

17.10 Story doing - Customer experience as the new frontier for brands to differentiate. Stefan Moritz - VP Customer Experience, Veryday
Many brands that try to differentiate themselves through storytelling still find it difficult to reach their customers across a multitude of available channels. Simply talking to customers through investment in advertising, content and media isn’t enough to build a true relationship. An integral part of story doing is creating an ecosystem where everyone within your organization is engaged. When employees are engaged and passionate about their work, your customers will have a great experience, which in turn drives business. Building on customers’ core purpose and values, brands can grow together with them to create long-term relationships that benefit both.

17.30 The Case - Husqvarna. Future proofing the brand by story doing. Margaretha Finnstedt, Global Director of PR & Brand Innovation, Husqvarna 
2016, Husqvarna presented Husqvarna Battery Box, a connected toolshed for garden tools, one of several projects that proves that marketing needs to navigate in new ways to future proof the brand. Margaretha will share the “why’s”, the “what’s” and the “how’s” of working with brand innovation in a 330 year old company.

17.50 Open discussion with the speakers

18.00 Time for mingle and to get to know your network

Thank you Spoon Publishing and Christofer Fager for hosting CMO goes TECH.

Welcome,

Gül & Cecilia

CMO goes TECH together with Odyssey, Wiraya and SWEDMA have produced the report as representatives of different parts of a growing martech community.

Marketing Technology, or Martech, has grown strongly in recent years and marketers are given completely new opportunities for digital, automated and data-driven communication and sales. But it also poses many challenges to get full effect.

We are now ready to present this year's Martech report, where marketing managers have given their views on challenges, priorities, learnings and how the investments developed their customer interactions. Some key factors for success are get the management onboard and changing the way you work. How can you make it possible and how do the companies succeed?

Welcome to a rewarding breakfast seminar on Martech Report 2019!

Check out the program via the link below and we are glad to offer five free tickets for CMO goes TECH members. Please write CMO goes TECH in the comment field (kostval) when signing up.

https://www.swedma.se/martechrapport2019/

Gül Heper will represent CMO goes TECH and HiQ on the panel at Hotel Market Seminars and talk about How innovative hotels succeed.

Join us at Hotel Market Seminars!

What? Hotel Market Seminars is organised by Annemarie Gubanski from Taktikon Consultancy and Anders Johansson from Hospitality Visions, both with a solid background within Revenue Management and Distribution. ”Hotel Market Seminars comes from our ambition to organize an inspiring event that focuses on the strategic and tactical issues that the hospitality industry is facing”

When? 9th January 2019 Time? 07:30-19:30

Where? Clarion Hotel Stockholm

Why?
• Meet and listen to industry experts
• Broaden your network • Be inspired by leaders in the field
• Expand your knowledge

Cost? We have a range of ticket options, find out more here: https://lnkd.in/eyArJjT Discounted price with 900 sek of non-refundable ticket if you book via this link: https://lnkd.in/eJghfYJ

NOVEMBER 21st 17-19, AT CAPGEMINI, STOCKHOLM.

View the presentations from CMO goes TECH, Thom Thavenius, Enkeleda Ibrahimi and Chris Neitzert.

View the presentation from Martin Edenström/Capgemini.

On request we give you AI - part II. We believe it is important that we continue to be a strong force within digital development, as it will put more demands on democratic and ethical AI, an area where Sweden has been an international spokesperson. This evening will be all about how to become prepared when it comes to cyber security.

Speakers and moderators - the best within their field: Thom Thavenius, Deputy CEO EyeOnID, Enkeleda Ibrahimi, Cybersecurity Expert and Christopher Neitzert, Four time unicorn manager!

Program

Please make sure to be at Capgemini 15-20 minutes before it starts since you will be brought up to the 6th floor.

17.00 Welcome to the third CMO goes Tech -meetup. The founders of CMO goes Tech, Gül Heper and Cecilia Hjertzell, will kick off the event with some updates and trends.

17.30 Digital innovation and AI – opportunity or threat for product development? – Thom Thavenius, Deputy CEO EyeOnID
With technical and digital innovation driving market and product development, are we forgetting to correctly assess the integrated risks for our present and future clients? Thom Thavenius will discuss risk exposure in the age of buzz words like  Agility  and AI seen from the perspective of market and product development within organized crime. Thom will share his reflections on this based on experience from over 20 years of service in the Swedish intelligence and Security Agencies and the private risk advisory industry.

17.45 What a CMO/CDO Needs to Know About Cybersecurity – Enkeleda Ibrahimi, Cybersecurity Expert
With cyber risks that have arisen with AI, cyber security has become a top priority for many companies. A CMO/CDO can contribute strongly to a more secure organisation. Enkeleda will give you guidance on how to consider cyber risks in order to ensure a secure and ethical customer experience.

18.00 Panel discussion with the presenters led by Christopher Neitzert, Four time unicorn manager!

18.15 Time for mingle and to get to know your network and presenters.

Thank you Capgemini and Martin Edenström for hosting CMO goes TECH.

Behind the buzzwords! DME2018 - the yearly APSIS conference in Digital marketing, will this year focus on the insights behind the buzzwords. Inspiration as well as concrete strategies on how to become data-driven is promised. And as CMO goes TECH member you get 160 Euros off the regular price! Just use the promo code "CMODME2018" at registration. Hope to see you there!

Go to event page

FULLY BOOKED
Focusing on - How to drive Innovation!

Join us for an evening with like-minded in order to explore the trends and techniques that are most likely to affect marketing in 2018. Share your ideas and get inspired. One thing is guaranteed - you will definitely get closer to technology.

Is it difficult to gather around new digital initiatives? Do you feel that the rest of the company does not understand or see the digital business opportunities? Do you have difficulty getting acceptance and the organization's involvement?
We have invited Marie Andervin, Digital transformation enabler from DigJourney and author of the bestselling book Leading Digital Transformation (Att leda digital transformation) , to guide us with an exercise with the purpose to tear down walls, increase the cooperation between departments and increase the digital maturity in your organization.   

As requested by members and following upon the topic of driving innovation globally.
Innovation story – how a hotel chain disrupted the industry by focusing on the user to drive innovation throughout the entire company. Gül Heper, Co-founder of CMO goes TECH, Brand and digital strategist will reveal the story of the successful HTL hotels.

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