CMO goes TECH® is for C-level professionals within the fields of marketing, sales, innovation, or technology within all industries.

The Network is created for like-minded people who are curious to learn more about how we can maximize business value through improved customer experiences.

We invite thought-leaders and passionate speakers on stage and offer our members collaboration, trendspotting, and the opportunity to get inspired through a series of events, hosted at exciting locations (and as webinars). Other than the experience itself, there are intangible gains made by communicating with other professionals in or relating to each other’s industry and establishing a mutually beneficial relationship.

The network was founded in November 2017 by Gül Heper-Jämterud and Cecilia Hjertzell. We now have over 900+ C-level members within the fields of marketing, sales, innovation, and tech - from more than 10 countries.

CMO goes TECH® is a registered trademark.

CMO goes TECH® also co-write and release the MarTech Report yearly together with SWEDMA, Odyssey and Wiraya.

Our manifesto

In an ever-changing world, the need for new competencies emerges. Traditional marketing is being abandoned for a more consumer-focused brand experience covering everything from product innovation, digital development to content with a specific purpose.

Omnichannel will become less focused on devices in the future and customer journeys have to include all aspects of needs from systems, communication to products to offer a better consumer experience.

Digital transformation covering innovation, and increased customer satisfaction requires not only organizational readiness but also the right competencies.

A more holistic view is needed to understand how to identify the best customer experience and differentiate in a competitive global market. The fact that Commercial and IT departments are often still divided and that they don’t share a common perspective worsen the situation. Companies focusing on a more holistic perspective whilst breaking down the barriers between departments and that invite competent employees with a broad background or understanding from “both sides” to drive innovation and brand experience will outperform the traditional peers.

The outcome is a situation that offers the modern CMO broader, and more exciting business responsibility as being the bridge between commercial, and IT in addition to being a strong asset to the top management. Increased customer engagement and revenue will follow as a result.

We believe in the death of the traditional CMO, and that a new breed is emerging - CMO goes Tech.

Is it you? Welcome to join us!

Share your ideas and get inspired. One thing is guaranteed - you will definitely get closer to technology.

The CMO goes TECH team

CMO GOES TECH IS NOW A PART OF THE STOCKHOLM MARKETING ASSOCIATION

As of November 2023, The CMO goes TECH network is a part of the various membership plans with The Stockholm Marketing Association.

What We've Achieved

• >900 members in 10 countries YTD 2022.

• 18 events with over 1300 attendees - live and digitally with speakers from Google, AWS, The Absolut company, Klarna and many more.

• >4 000 Contacts in the teams network.

• >10 Facilitated business deals.

• 5 Annual industry Martech reports on European level - the fifth will be released in September 2022.

• 80 Newsletters to members with average opening rate of 44 %.

• >5 Recruitments of new CMOs and marketing experts from our network.