The proof of concept behind CMO goes TECH. A hybrid with expertise in Marketing, brand, e-commerce/POS, innovation, and tech. She is currently consulant, advisor and board member for several companies in addition to being founder of CMO goes TECH. Gül has for the past twenty years held several international management positions for premium brands at Absolut Vodka, Nespresso, HTL hotels, Manolo Blahnik and Scandic Hotels. She is also an international presenter focusing on how to build brands for the future, digitalization, and driving innovation. Gül founded the international network CMO goes TECH together with Cecilia Hjertzell in 2017.