Summary of the 6th Meet up focusing on Creative Data – May 16.

meetup.jpg

Thanks for an inspiring event with great discussions on creative data. Christian Cabau, Marketing Director at Klarna, Veronica Lundberg CMO & Stefan Månsby Chief Evangelist, Basefarm and Johanna Sahlman, Head of Halebop shared generously how they work with data from a marketing perspective.

Three different keynotes, all summed up to the conclusion that it’s all about the idea. Start with the insight, and build on data. Or to, just like Christian, quote Steve Babcock:

Creativity without data is just art, but data without creativity is neglect.

CMO goes TECH wants to send a big thank you to the team at The Absolut Company for a the fantastic hosting at their innovation hub: LivingLab. We also want to thank Confetti, for sponsoring us with their great event tool.

We’re looking forward seeing you all, at the next meetup on September 19, @SAS Institute. And on the 5th of September – the very first CMO tool DAY will take place! More info will follow shortly.

Have a wonderful summer!
Cecilia & Gül

Here you find the presentation from Basefarm

And the presentation from Halebop.

CMO goes TECH 6th Meet up - on Creative Data MAY 16th

Big data is here to stay - how can we make the most out of it? 

Program

May 16th, 5-7 pm

Creative Data
2018 was the year when companies started to take data seriously. Historically, it’s been consumers who have created the bulk of the world’s data, but that’s changing fast, and by 2025 it’s predicted that enterprises will become the world’s biggest data creators. From fitness-trackers to connected fridges, from purchasing habits to travel plans - big data is here to stay, and it’s helping companies to transform their businesses. But how can you as marketer take advantage of the data revolution happening now? 

Join us for an evening and share the ideas from companies who truly believe data is the source to creativity and great experience. 
A magic evening that will take place at the The Absolut Company hosted by their innovation hub: LivingLab. 

17.00 Welcome to the 6th CMO goes Tech-meetup. 
The founders of CMO goes Tech, Gül Heper and Cecilia Hjertzell, will kick off the event, together with together with Ilgi Evecan Duran, Head of LivingLab, The Absolut Company’s Innovation Hub.

17.05 Get inspired from our Martech Award winner – Christian Cabau, Klarna's Marketing Manager of Sweden and Finland, will share his view on Klarna's success with martech - and why he believes his marketing budget is best spent on improving the customer experience.

17.25 Take a well-known interface and combine it with your target audience data. Et voilá - you get a successful marketing campaign. Stefan Månsby and Veronica Lundberg, Basefarm - part of Orange group, will share some of their successful campaigns brought to life with a great portion of creativity in combination with data. 

17.45 Data + frustration - two good ingredients for a great campaign. Johanna Sahlman, Head of Halebop, will share the story behind one of Halebop's awarded campaigns. Built on behavioural understanding and data.

18:05 Time for mingle, explore the fantastic location at the Absolut Company, and to get to know your network and presenters.

Welcome, 

Gül & Cecilia

A big thank you to Ilgi Evecan Duran and The Absolut Company & LivingLab for hosting CMO goes TECH at your wonderful location. 

And a special thanks to Confetti for the great support so we can invite our members to our meet ups, with your fantastic tool.

skye-studios-713608-unsplash (1).jpg

Summary of the 5th Meet up focusing on Story doing vs Storytelling - February 13.

5th.jpg

Thanks for a fantastic evening with new perspectives as well as great discussions. We’ve summarized some of the learnings that you’ve chosen to highlight from our fantastic presenters, Stefan Moritz, VP Customer Experience Veryday and Margaretha Finnstedt, Global Director of PR & Brand Innovation, Husqvarna.

1.     Products that efficiently meet customer needs will outperform products with great marketing. Create positive CX by focusing on what brings real value to customers.
2.     Don’t forget to be future proof. When all companies are digitized and CX optimized – what will then differentiate
3.     “Happy employees” is the new black! Put focus on creating Happy employees -> to get Happy customers -> and a Happy business
4.     To use goals from the SDG 2030 in the innovation strategy process, just like Husqvarna Group do, is brilliant
5.     Even though most companies claim a strong innovation focus, the actual innovation work takes place at the night shift, outside the regular day job.
6.     Innovate in line with the business strategy, a clear brand story and be unexpected. You need brave management, trust from colleagues and a plan for distribution, marketing and rollout. Share results and repeat.

View the presentation from Stefan Moritz
View the presentation from Margaretha Finnstedt

We also want to send a big thank you to Anders Ribba and Spoon Agency for inviting us and for the fantastic hospitality.

Finally dear members, We're looking forward continue the journey with you - because we strongly believe in the death of the traditional CMO and that a new breed is emerging - CMO goes Tech. Hope to see you at the next meetup, in May!

The Martech 2019 Report is here!

martechreport2019.png

A large number of marketing managers have given their views on challenges, priorities, learnings and how the investments developed their customer interactions. CMO goes TECH are so proud to present this report, that has been produced in collaboration with SWEDMA, Wiraya and Odyssey. Some key factors for success are get the management onboard and changing the way you work. How can you make it possible and how do the companies succeed? And with last year’s introduction of GDPR, we’ve of course put some special focus on this area.

The highlights from the report will be presented at the upcoming meetup - but send us a hello a we’ll send you a copy :).

Next event - The fifth meet up focusing on Story doing

13th of February, 16:45-19.00 in Stockholm

Story doing vs Storytelling
Brands having Story doing as part of its DNA and living their brand promise to its fullest will outperform their storytelling peers. So what is the difference and how can I get started? This is what you will learn from our speakers during the fifth CMO goes TECH meet up. Welcome!

Please make sure to be at Spoon Publishing 15 minutes before it starts so we can start on time.

Program

16.45 Arrival of all guest so we can start on time 

17.00 Welcome to the fifth CMO goes Tech-meetup. The founders of CMO goes Tech, Gül Heper and Cecilia Hjertzell, will present a short summary of the new Martech report 2019.

17.10 Story doing - Customer experience as the new frontier for brands to differentiate. 
Stefan Moritz - VP Customer Experience, Veryday
Many brands that try to differentiate themselves through storytelling still find it difficult to reach their customers across a multitude of available channels. Simply talking to customers through investment in advertising, content and media isn’t enough to build a true relationship. An integral part of story doing is creating an ecosystem where everyone within your organization is engaged. When employees are engaged and passionate about their work, your customers will have a great experience, which in turn drives business. Building on customers’ core purpose and values, brands can grow together with them to create long-term relationships that benefit both.

17.30 The Case - Husqvarna. Future proofing the brand by story doing. Margaretha Finnstedt, Global Director of PR & Brand Innovation, Husqvarna 
2016, Husqvarna presented Husqvarna Battery Box, a connected toolshed for garden tools, one of several projects that proves that marketing needs to navigate in new ways to future proof the brand. Margaretha will share the “why’s”, the “what’s” and the “how’s” of working with brand innovation in a 330 year old company.

17.50 Open discussion with the speakers

18.00 
Time for mingle and to get to know your network

Thank you Spoon Publishing and Christofer Fager for hosting CMO goes TECH.

Welcome,

Gül & Cecilia

karl-s-1078414-unsplash.jpg

Report: Marketing Technology 2019

CMO goes TECH together with Odyssey, Wiraya and SWEDMA have produced the report as representatives of different parts of a growing martech community.

Marketing Technology, or Martech, has grown strongly in recent years and marketers are given completely new opportunities for digital, automated and data-driven communication and sales. But it also poses many challenges to get full effect.

We are now ready to present this year's Martech report, where marketing managers have given their views on challenges, priorities, learnings and how the investments developed their customer interactions. Some key factors for success are get the management onboard and changing the way you work. How can you make it possible and how do the companies succeed?

Welcome to a rewarding breakfast seminar on Martech Report 2019!

Check out the program via the link below and we are glad to offer five free tickets for CMO goes TECH members. Please write CMO goes TECH in the comment field (kostval) when signing up.

https://www.swedma.se/martechrapport2019/

lindsay-henwood-47743-unsplash.jpg

The next event - The fifth meet up focusing on Storydoing

13th of February, 16:45-19.00 in Stockholm.

Storydoing vs Storytelling

Brands having Storydoing as part of its DNA and living their brand promise to its fullest will outperform their storytelling peers. So what is the difference and how can I get started? This is what you will learn from our speakers during the fifth CMO goes TECH meet up. Program

Please make sure to be at Spoon Publishing 15 minutes before it starts so we can start on time.

Program

16.45 Arrival of all guest so we can start on time 

17.00 Welcome to the fifth CMO goes Tech -meetup. The founders of CMO goes Tech, Gül Heper and Cecilia Hjertzell, will present a short summary of the new Martech report 2019.

17.10 Storydoing - Customer experience as the new frontier for brands to differentiate. 
Stefan Moritz - VP Customer Experience, Veryday
Many brands that try to differentiate themselves through storytelling still find it difficult to reach their customers across a multitude of available channels. Simply talking to customers through investment in advertising, content and media isn’t enough to build a true relationship. An integral part of storydoing is creating an ecosystem where everyone within your organization is engaged. When employees are engaged and passionate about their work, your customers will have a great experience, which in turn drives business. Building on customers’ core purpose and values, brands can grow together with them to create long-term relationships that benefit both.

17.30 The Case - Husqvarna. Future proofing the brand by storydoing. Margaretha Finnstedt, Global Director of PR & Brand Innovation, Husqvarna 
2016, Husqvarna presented Husqvarna Battery Box, a connected toolshed for garden tools, one of several projects that proves that marketing needs to navigate in new ways to future proof the brand. Margaretha will share the “why’s”, the “what’s” and the “how’s” of working with brand innovation in a 330 year old company.

17.50 Open discussion with the speakers

18.00 
Time for mingle and to get to know your network

Thank you Spoon Publishing and Christofer Fager for hosting CMO goes TECH.

Welcome,

Gül & Cecilia

CMO goes TECH @ Hotel Market seminars

Gül Heper will represent CMO goes TECH and HiQ on the panel at Hotel Market Seminars and talk about How innovative hotels succeed.

Join us at Hotel Market Seminars!

What? Hotel Market Seminars is organised by Annemarie Gubanski from Taktikon Consultancy and Anders Johansson from Hospitality Visions, both with a solid background within Revenue Management and Distribution. ”Hotel Market Seminars comes from our ambition to organize an inspiring event that focuses on the strategic and tactical issues that the hospitality industry is facing”

When? 9th January 2019 Time? 07:30-19:30

Where? Clarion Hotel Stockholm

Why?
• Meet and listen to industry experts
• Broaden your network • Be inspired by leaders in the field
• Expand your knowledge

Cost? We have a range of ticket options, find out more here: https://lnkd.in/eyArJjT Discounted price with 900 sek of non-refundable ticket if you book via this link: https://lnkd.in/eJghfYJ

hotel-market-seminars-2018-35.jpeg

Summary of the last Meet up focusing on AI & Cybersecurity - November 21st.

Are you prepared or even aware? That was one of the main reflections from tonights 4th CMO goes TECH meet up focusing on AI and Cyber security.
We had an amazing line up of Cyber security experts that sparked the interested amongst our members and also made us all review our own situation when it comes to both business and private matters.

Many thanks to Thom Thavenius, Enkeleda Ibrahimi and Christopher Neitzert. And a special thanks to Capgemini and Martin Edenström, PMP for hosting us and giving us insights on the future organisational structure of the marketing departments

A special thanks to our attending Dear Members and Good luck. Remember that you can always reach out to everyone in our network for support!

View the presentations from CMO goes TECH, Thom Thavenius, Enkeleda Ibrahimi and Chris Neitzert.

View the presentation from Martin Edenström/Capgemini.

Survey - MARTECH Europe 2018

Dear Members!

Participate in the survey MARTECH Europe 2018 and get the report!

To the survey: http://bit.ly/smartech2018 What's the level of maturity of marketing technology (Martech) in Europe? Let's find out together. As a leading CMO/CDO or similar we hope you can spare a few minutes and participate in this study. By participating - you will receive the report, but more importantly, you will together with marketing leaders across Europe get the opportunity to improve your martech strategy.

Your answer is of great value to us. Thanks for participating!

Cecilia & Gül

-----------------------------------------------------------------------

This study is a collaboration between CMO goes TECH, Wiraya, Odessey, SWEDMA and DMA UK. All representing different parts of the growing martech community! #martech #martechineurope #martechsurvey2018 #survey #cmogoestech

IMG_8441.JPG

4th CMO goes TECH meet up - AI & Cyber security

On request we give you AI - part II. We believe it is important that we continue to be a strong force within digital development, as it will put more demands on democratic and ethical AI, an area where Sweden has been an international spokesperson. This evening will be all about how to become prepared when it comes to cyber security.

Speakers and moderators - the best within their field: Thom Thavenius, Deputy CEO EyeOnID, Enkeleda Ibrahimi, Cybersecurity Expert and Christopher Neitzert, Four time unicorn manager!

Program

Please make sure to be at Capgemini 15-20 minutes before it starts since you will be brought up to the 6th floor.

17.00 Welcome to the third CMO goes Tech -meetup. The founders of CMO goes Tech, Gül Heper and Cecilia Hjertzell, will kick off the event with some updates and trends.

17.30 Digital innovation and AI – opportunity or threat for product development? – Thom Thavenius, Deputy CEO EyeOnID
With technical and digital innovation driving market and product development, are we forgetting to correctly assess the integrated risks for our present and future clients? Thom Thavenius will discuss risk exposure in the age of buzz words like  Agility  and AI seen from the perspective of market and product development within organized crime. Thom will share his reflections on this based on experience from over 20 years of service in the Swedish intelligence and Security Agencies and the private risk advisory industry.

17.45 What a CMO/CDO Needs to Know About Cybersecurity – Enkeleda Ibrahimi, Cybersecurity Expert
With cyber risks that have arisen with AI, cyber security has become a top priority for many companies. A CMO/CDO can contribute strongly to a more secure organisation. Enkeleda will give you guidance on how to consider cyber risks in order to ensure a secure and ethical customer experience.

18.00 Panel discussion with the presenters led by Christopher Neitzert, Four time unicorn manager!

18.15 Time for mingle and to get to know your network and presenters.

Thank you Capgemini and Martin Edenström for hosting CMO goes TECH.

Book your spot here

arif-wahid-266541-unsplash.jpg

CMO goes TECH @ DME2018

Emma-dme-cmogoestech (1).jpg

NOVEMBER 8TH 2018, AT CLARION HOTEL & CONGRESS, MALMÖ
We are glad to announce our collaboration with Apsis DME2018.

Behind the buzzwords!

DME2018 - the yearly APSIS conference in Digital marketing, will this year focus on the insights behind the buzzwords. Inspiration as well as concrete strategies on how to become data-driven is promised. And as CMO goes TECH member you get 160 Euros off the regular price! Just use the promo code "CMODME2018" at registration. Hope to see you there!  

The third meet up where brilliant minds got together to drive Innovation!

A full house with brilliant minds at Swedma, our host for the evening. An evening dedicated to innovation. The idea was to let our members inspire each other to drive innovation within more or less complicated organizations that need support to take that big step forward.
We heard so many great ideas during the evening and many contacts where made.

A big thank you to everyone who came and a special thanks to our host Malin Anglert at Swedma and our main presenter Marie Andervin from DigJourney.

See you at the next event in November and please make sure to invite likeminded to the network.

Cecilia & Gül

Foto 2018-09-27 17 47 55.jpg

Yet another reached milestone! Over 300 international members

It felt like yesterday that we reached 200 members. We are now 300 likeminded and inspired members from all over the world.

Help us reach more!
Don’t miss our competition with great prizes for the person who helps us recruit the most new members. Invite your likeminded friends and Colleagues to sign up on this website - they will be able to mention who invited them.

We will draw the winner in October!
1st prize: Free workshop session (2 hours) with Cecilia and Gül on the topic of marketing and technology.
2nd prize: – a special CMO goes TECH signed edition of the recently released book  How to fix the future by Andrew Keen.

clark-tibbs-367075-unsplash.jpg

Let us present next meetup keynote - Marie Andervin from DigJourney

DIGI_omslag_3D högupplöst.jpg

How to understand and leverage waves of change

Is it difficult to gather around new digital initiatives? Do you feel that the rest of the company does not understand or see the digital business opportunities? Do you have difficulty getting acceptance and the organization's involvement?

One effect of digitalization is that areas previously seen as separate must be integrated or brought closer together. One reason is that customers do not move linearly. Rather, they take many side trips on their journey towards a purchase and usage. Another is that changes in the outside world now move much faster, and this requires increased cooperation within the organization to keep up with developments. 

CMO goes TECH have invited Marie Andervin, Digital transformation enabler from DigJourney and author of the bestselling book Leading Digital Transformation (Att leda digital transformation) , to guide us with an exercise with the purpose to tear down walls, increase the cooperation between departments and increase the digital maturity in your organization.

marie andervin.jpg

About Marie Andervin

Marie believes that knowledge about digitalization's business opportunities in a fast-moving world must increase to ensure competitiveness. Her vision of digital as a natural part of corporate and individual life is a guiding principle in Marie's work on digitalization. Marie has a background as an entrepreneur and management consultant, and is a well-known educator in digital transformation. She is the co-founder of DigJourney, which works in the area of digital transformation to instill belief in the future and encourage the development of individuals, organizations and society. She also works on a number of executive and advisory boards.






CMO goes TECH are expanding - help us and win great prices

andrew keen.jpg

It started as an important and needed “side project” for Cecilia and me. We couldn’t find a network to support us when it comes the future role of the CMO so we started the international network CMO goes TECH in December 2017.

We are now ready to take the next step – to launch CMO goes TECH globally and we need your support to make it possible.

HELP US AND WIN GREAT PRIZES!
Make sure you're signed up on our website and then help us recruit new members by making them sign up on the same site. New members can mention who recruited them during the signup process.

The persons who have recruited most new members by October 1st, 2018 will be awarded with:
1st prize: Free workshop session (2 hours) with Cecilia and Gül on the topic of marketing and technology.
2nd prize: The recently released book – and a special CMO goes TECH signed edition!  -
How to fix the future by Andrew Keen. Author, journalist, entrepreneur and founder of Futurecast.
Andrew is a well-known commentator on the digital revolution. He is the author of four books and an executive director of the Silicon Valley innovation salon FutureCast, the host of the Internet chat show “Keen On,” and a senior fellow at CALinnovates.

About CMO goes TECH
Our international network is for everyone working as CMO, innovation director or similar. Like-minded people who are interested in exploring trends and technology that are most likely to affect marketing ahead. We encourage our members to share their ideas and get inspired in return. And it is free for our members!

We aim to have international meet ups focusing on relevant topics you decide upon, support and knowledge exchange from other members, collaborations, recruitment possibilities and much more. If you believe this is the right way forward, please invite the best persons around who have an interest in the network – friends and colleagues.

 

CMO goes TECH network is expanding globally

slava-bowman-161206-unsplash.jpg

We are thrilled to announce that we are expanding our network CMO goes TECH internationally so we can inspire more to become the CMO's of the future. 

Want to help us reach more likeminded? We have great awards for those who recruit most members until September 1st, 2018.

Ask them to sign up as members here on this website and make sure they refer to you in the section "Invited by whom".  Don't forget to sign up yourself!

Our international network is for everyone working as CMO and Innovation driven explorers! Like-minded people who are interested in exploring trends and technology that are most likely to affect marketing ahead. We encourage our members to share their ideas and get inspired in return.  

And the network is free for our members!  

We aim to have international meet ups focusing on relevant topics you decide upon, support and knowledge exchange from other members, collaborations, recruitment possibilities and much more.    

The persons who have recruited the most new members by September 1st, 2018 will be awarded with:  

First prize:  
Free workshop session (2 hours) with Cecilia and Gül on the topic of marketing and technology.    

Second prize:    
The recently released book – a signed edition - How to fix the future by Andrew Keen. Author, journalist, entrepreneur and founder of Futurecast. Andrew is a well-known commentator on the digital revolution. He is the author of four books and an executive director of the Silicon Valley innovation salon FutureCast, the host of the Internet chat show “Keen On,” and a senior fellow at CALinnovates. Andrew is also a columnist for CNN and an acclaimed public speaker.  

Deadline for recruitment: September 1st, 2018. 

Great to see so many tech curious members at the last meetup!

IMG_0582.JPG

Thank you all for coming and contributing to a great meetup focusing on AI and IoT. We hope you enjoyed the program.
A special thanks to our presenters: Anna Nordell - Sana Lab, Paul Ahlgren - Amazon, Pernilla Jonsson & Rebecka Cedering Ångström - Ericsson Consumer Lab, and Helena Forsmark, IOT Sweden.

We are glad to share the following presentations with you.


We aim to have the next meetup in September and as always, we would like to know what you are interested in learning more about. Let us know your thoughts in the comments.

Take care and see you in September!

Cecilia and Gül

 

A new International network - CMO goes TECH

GulCecilia.png

We, Cecilia Hjertzell and Gül Heper are now creating a network with like-minded and we will begin by inviting you to a first after work on February 1st, 2018 in Stockholm.
Save the date and we will get back to you regarding the location

We would love to hear your ideas regarding what kind of presentations, networking, knowledge sharing and experiences you seek. One thing is guaranteed - you will definitely get closer to technology. Please feel free to invite more like-minded.

So who are we?
Cecilia Hjertzell, is a renowned strategist, brand expert, and martech consultant. An entrepreneur and a devoted giver, passionate about the network society and sustainable tech.
Gül Heper, brand & digital strategist at HiQ, innovator and entrepreneur has for the past seventeen years held several international management positions for premium brands at Absolut Vodka, Nespresso, HTL hotels, Manolo Blahnik and Scandic Hotels. She is also an international presenter focusing on how to build brands for the future, digitalisation and driving innovation.