Are you ready for an evening with interesting speakers and good conversations with your peers on how we can maximize business value through improved customer experiences? – It’s time for our 15th CMO goes Tech event where we’ll talk Phygital! And finally, we’ll get to meet in person!
The Fifth Industrial Revolution is creating new ways for people to interact with the world around them, which means that there are more opportunities than ever before for customers to connect to businesses in a whole new way! 88% of customers expect companies to accelerate digital initiatives. Many successful companies meet these rising customer expectations with relevant and personalized interactions across all kinds of devices, channels, and in-store interactions. In this context many claim that the future of great customer experience is Phygital (Physical and Digital)!
As always, we’ve made sure to invite passionate thought-leaders and interesting speakers to talk about this and more – this time from Polestar and WorkShop (the consumer experience agency)!
Nils Rylén, Head of Global Marketing Communications & Marketing Sweden at Polestar, will talk about whether the world really needs another car brand? – The young brand has certainly managed to create some traction in its focus areas; design, sustainability, and innovation. This is your chance to get some insight into the work behind building the Polestar brand in Sweden and globally!
Mattias Schedvin, Senior Retail Strategist, WorkShop The Consumer Experience Agency, has named his talk “Don’t Do Tech, Do Consumer Experience” and will deep dive into how to reach the perfect mix of concept design, experience, and seamless digital integration. But always with true consumer value at heart!
You are most welcome! We look forward to seeing you!
The Venue:
Next Gen Retail hub at Sankt Paulsgatan 22A, 118 48 Stockholm
It's made for the innovators and companies that are driving and creating solutions for the next generation of retail.
If you prefer you can also attend via Teams. The link will be sent the evening before the event so check your spam. Please make sure to mark which option you prefer in your registration.
