Story doing vs Storytelling
Brands having Story doing as part of its DNA and living their brand promise to its fullest will outperform their storytelling peers. So what is the difference and how can I get started? This is what you will learn from our speakers during the fifth CMO goes TECH meet up. Welcome!
Please make sure to be at Spoon Publishing 15 minutes before it starts so we can start on time.
Program
16.45 Arrival of all guest so we can start on time
17.00 Welcome to the fifth CMO goes Tech-meetup. The founders of CMO goes Tech, Gül Heper and Cecilia Hjertzell, will present a short summary of the new Martech report 2019.
17.10 Story doing - Customer experience as the new frontier for brands to differentiate. Stefan Moritz - VP Customer Experience, Veryday
Many brands that try to differentiate themselves through storytelling still find it difficult to reach their customers across a multitude of available channels. Simply talking to customers through investment in advertising, content and media isn’t enough to build a true relationship. An integral part of story doing is creating an ecosystem where everyone within your organization is engaged. When employees are engaged and passionate about their work, your customers will have a great experience, which in turn drives business. Building on customers’ core purpose and values, brands can grow together with them to create long-term relationships that benefit both.
17.30 The Case - Husqvarna. Future proofing the brand by story doing. Margaretha Finnstedt, Global Director of PR & Brand Innovation, Husqvarna
2016, Husqvarna presented Husqvarna Battery Box, a connected toolshed for garden tools, one of several projects that proves that marketing needs to navigate in new ways to future proof the brand. Margaretha will share the “why’s”, the “what’s” and the “how’s” of working with brand innovation in a 330 year old company.
17.50 Open discussion with the speakers
18.00 Time for mingle and to get to know your network
Thank you Spoon Publishing and Christofer Fager for hosting CMO goes TECH.
Welcome,
Gül & Cecilia