Martech - lessons learned and challenges

This year's MarTech report will be released during a webinar at Swedma on September 24th – it will be the fourth of its kind – where professionals within the fields of marketing have given their views on challenges, priorities, lessons learned and how investments in the area have increased their business potential.

MarTech has grown exponentially in recent years and gives today's marketers completely new opportunities for digital, automated and data-driven communication and sales. But there are challenges to overcome to maximise its effect.

Do you want to know more? – Sign up for our release webinar where we’ve invited MatHem to tell us more about how they have succeeded in their marketing efforts.

The MarTech report is produced annually in a collaboration between CMO goes Tech, Wiraya, Odyssey and Swedma.

Presenters of this year's report are Gül Heper, founder of CMO goes Tech and Malin Wahlberg, CEO of Wiraya.