Personal invitation to our 20th meetup

Thursday 25th of May | 17.00-19.00
Join us either at the office of Odyssey, Kungsgatan 54 in Stockholm or via Live streaming. 
Be quick and grab one of the 60 seats available!

Odyssey, dentsu and Spendrups
 We are proud to have two of the most experienced experts on Attention to share their best advice and share relevant cases with us.

Program

Odyssey - Attention please! Not seen=no effect. 
Attention is about every human's most valuable, non-renewable resource: their time. In a market where everything moves faster, it has never been more important for advertisers to understand the quality of their media. 
Carl-Johan Runer, Business Director Attention, Odyssey AB

Spendrups - How Spendrups Brewery work with attention.
What have we learned so far and where are we going.
Björn Ivarsson - Media Manger at Spendrups Bryggeri AB 

dentsu - Attention in Practice
The concept of Attention as a metric, and why measuring eyes to see where attention is received can be beneficial for brands. I will give you some insight into how media agencies work with attention today and some concrete examples of how attention has been able to solve real problems for Dentsu’s clients.
Jacob von Segebaden, Senior Insight Manager & Attention Lead at dentsu

As always there will be time to mingle for those who meet at the venue. 

Looking forward to seeing you, 

Team CMO goes TECH

Martech - lessons learned and challenges

This year's MarTech report will be released during a webinar at Swedma on September 24th – it will be the fourth of its kind – where professionals within the fields of marketing have given their views on challenges, priorities, lessons learned and how investments in the area have increased their business potential.

MarTech has grown exponentially in recent years and gives today's marketers completely new opportunities for digital, automated and data-driven communication and sales. But there are challenges to overcome to maximise its effect.

Do you want to know more? – Sign up for our release webinar where we’ve invited MatHem to tell us more about how they have succeeded in their marketing efforts.

The MarTech report is produced annually in a collaboration between CMO goes Tech, Wiraya, Odyssey and Swedma.

Presenters of this year's report are Gül Heper, founder of CMO goes Tech and Malin Wahlberg, CEO of Wiraya.

FULLY BOOKED
Focusing on - How to drive Innovation!

Join us for an evening with like-minded in order to explore the trends and techniques that are most likely to affect marketing in 2018. Share your ideas and get inspired. One thing is guaranteed - you will definitely get closer to technology.

Is it difficult to gather around new digital initiatives? Do you feel that the rest of the company does not understand or see the digital business opportunities? Do you have difficulty getting acceptance and the organization's involvement?
We have invited Marie Andervin, Digital transformation enabler from DigJourney and author of the bestselling book Leading Digital Transformation (Att leda digital transformation) , to guide us with an exercise with the purpose to tear down walls, increase the cooperation between departments and increase the digital maturity in your organization.   

As requested by members and following upon the topic of driving innovation globally.
Innovation story – how a hotel chain disrupted the industry by focusing on the user to drive innovation throughout the entire company. Gül Heper, Co-founder of CMO goes TECH, Brand and digital strategist will reveal the story of the successful HTL hotels.

Sign up here!

Not a member yet? Don’t forget to sign up!