Personal invitation to our 20th meetup

Thursday 25th of May | 17.00-19.00
Join us either at the office of Odyssey, Kungsgatan 54 in Stockholm or via Live streaming. 
Be quick and grab one of the 60 seats available!

Odyssey, dentsu and Spendrups
 We are proud to have two of the most experienced experts on Attention to share their best advice and share relevant cases with us.

Program

Odyssey - Attention please! Not seen=no effect. 
Attention is about every human's most valuable, non-renewable resource: their time. In a market where everything moves faster, it has never been more important for advertisers to understand the quality of their media. 
Carl-Johan Runer, Business Director Attention, Odyssey AB

Spendrups - How Spendrups Brewery work with attention.
What have we learned so far and where are we going.
Björn Ivarsson - Media Manger at Spendrups Bryggeri AB 

dentsu - Attention in Practice
The concept of Attention as a metric, and why measuring eyes to see where attention is received can be beneficial for brands. I will give you some insight into how media agencies work with attention today and some concrete examples of how attention has been able to solve real problems for Dentsu’s clients.
Jacob von Segebaden, Senior Insight Manager & Attention Lead at dentsu

As always there will be time to mingle for those who meet at the venue. 

Looking forward to seeing you, 

Team CMO goes TECH