It’s time for our 15th CMO goes Tech event where we’ll talk Phygital! And finally, we’ll get to meet in person!
The Fourth Industrial Revolution is creating new ways for people to interact with the world around them, which means that there are more opportunities than ever before for customers to connect to businesses in a whole new way! 88% of customers expect companies to accelerate digital initiatives and there are many successful companies that meet these rising customer expectations with relevant and personalized interactions across all kinds of devices, channels, and in-store interactions. In this context many claim that the future of great customer experience is Phygital (Physical and Digital)!
We’ve invited Nils Rylén, Head of Global Marketing Communications & Marketing Sweden at Polestar, and Mattias Schedvin, Senior Retail Strategist, at WorkShop - The Consumer Experience Agency to share their “Phygital” experiences with us from the stage!
Venue: Next Gen Retail hub is made for the innovators and companies that are driving and creating solutions for the next generation of retail. This space is a creation from WorkShop, which has a strong history in retail and knows that it takes a group of visionaries to create a strong vision for the future. That's where the Next Gen Retail Hub comes in. We wanted to create a space where we can all thrive, share knowledge, inspire, and push each other to create the next level of shopper and brand experiences.
Date & Time: Thursday, December 9, 2021, 5:00 PM – 7:00 PM