With this report we wish to guide you on what to develop further within the different perspectives: people, process, technology & data. We also want to inspire you by showing how other companies are working with martech and which priorities and learnings they have gotten from this.
We also have great cases and inspiration from Max Burgers, Stadium, Swedbank and ATG.
New Format! You can now see both the presentation and have the option to dig deep to see the specific high and low raters within different questions in the survey.
4 Key take aways from the report!
1. Is the Martech hype over?
2. High raters have invested in all four Martech dimensions
3. Low raters are lacking both competence and time
4. Sweden is falling behind - time to speed up the implementation