Summary of the 6th Meet up focusing on Creative Data – May 16.


Thanks for an inspiring event with great discussions on creative data. Christian Cabau, Marketing Director at Klarna, Veronica Lundberg CMO & Stefan Månsby Chief Evangelist, Basefarm and Johanna Sahlman, Head of Halebop shared generously how they work with data from a marketing perspective.

Three different keynotes, all summed up to the conclusion that it’s all about the idea. Start with the insight, and build on data. Or to, just like Christian, quote Steve Babcock:

Creativity without data is just art, but data without creativity is neglect.

CMO goes TECH wants to send a big thank you to the team at The Absolut Company for a the fantastic hosting at their innovation hub: LivingLab. We also want to thank Confetti, for sponsoring us with their great event tool.

We’re looking forward seeing you all, at the next meetup on September 19, @SAS Institute. And on the 5th of September – the very first CMO tool DAY will take place! More info will follow shortly.

Have a wonderful summer!
Cecilia & Gül

Here you find the presentation from Basefarm

And the presentation from Halebop.