Summary of the 6th Meet up focusing on Creative Data – May 16.

Thanks for an inspiring event with great discussions on creative data. Christian Cabau, Marketing Director at Klarna, Veronica Lundberg CMO & Stefan Månsby Chief Evangelist, Basefarm and Johanna Sahlman, Head of Halebop shared generously how they work with data from a marketing perspective.

Three different keynotes, all summed up to the conclusion that it’s all about the idea. Start with the insight, and build on data. Or to, just like Christian, quote Steve Babcock:

Creativity without data is just art, but data without creativity is neglect.

CMO goes TECH wants to send a big thank you to the team at The Absolut Company for a the fantastic hosting at their innovation hub: LivingLab. We also want to thank Confetti, for sponsoring us with their great event tool.

We’re looking forward seeing you all, at the next meetup on September 19, @SAS Institute. And on the 5th of September – the very first CMO tool DAY will take place! More info will follow shortly.

Have a wonderful summer!
Cecilia & Gül

Here you find the presentation from Basefarm

And the presentation from Halebop.

CMO goes TECH 6th Meet up - on Creative Data MAY 16th

Big data is here to stay - how can we make the most out of it? 

Program

May 16th, 5-7 pm

Creative Data
2018 was the year when companies started to take data seriously. Historically, it’s been consumers who have created the bulk of the world’s data, but that’s changing fast, and by 2025 it’s predicted that enterprises will become the world’s biggest data creators. From fitness-trackers to connected fridges, from purchasing habits to travel plans - big data is here to stay, and it’s helping companies to transform their businesses. But how can you as marketer take advantage of the data revolution happening now? 

Join us for an evening and share the ideas from companies who truly believe data is the source to creativity and great experience. 
A magic evening that will take place at the The Absolut Company hosted by their innovation hub: LivingLab. 

17.00 Welcome to the 6th CMO goes Tech-meetup. 
The founders of CMO goes Tech, Gül Heper and Cecilia Hjertzell, will kick off the event, together with together with Ilgi Evecan Duran, Head of LivingLab, The Absolut Company’s Innovation Hub.

17.05 Get inspired from our Martech Award winner – Christian Cabau, Klarna's Marketing Manager of Sweden and Finland, will share his view on Klarna's success with martech - and why he believes his marketing budget is best spent on improving the customer experience.

17.25 Take a well-known interface and combine it with your target audience data. Et voilá - you get a successful marketing campaign. Stefan Månsby and Veronica Lundberg, Basefarm - part of Orange group, will share some of their successful campaigns brought to life with a great portion of creativity in combination with data. 

17.45 Data + frustration - two good ingredients for a great campaign. Johanna Sahlman, Head of Halebop, will share the story behind one of Halebop's awarded campaigns. Built on behavioural understanding and data.

18:05 Time for mingle, explore the fantastic location at the Absolut Company, and to get to know your network and presenters.

Welcome, 

Gül & Cecilia

A big thank you to Ilgi Evecan Duran and The Absolut Company & LivingLab for hosting CMO goes TECH at your wonderful location. 

And a special thanks to Confetti for the great support so we can invite our members to our meet ups, with your fantastic tool.