Martech - lessons learned and challenges
We’ll now release this year's MarTech report – the fourth of its kind – where professionals within the fields of marketing have given their views on challenges, priorities, lessons learned and how investments in the area have increased their business potential. Prior to this year's report, examples and in-depth explanations of how brands work with Martech in practice were requested. We have therefore interviewed representatives from a number of different industries to learn more about how they are working with MarTech.
MarTech has grown exponentially in recent years and gives today's marketers completely new opportunities for digital, automated and data-driven communication and sales. But there are challenges to overcome to maximise its effect.
Do you want to know more? – Sign up for our release webinar where we’ve invited MatHem to tell us more about how they have succeeded in their marketing efforts.
The MarTech report is produced annually in a collaboration between CMO goes Tech, Wiraya, Odyssey and Swedma.
Presenters of this year's report are Gül Heper, founder of CMO goes Tech and Malin Wahlberg, CEO of Wiraya.
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Sign up to the webinar at SWEDMA - Martech 2021: https://www.swedma.se/webinar-martech-rapport-2021-nu-slapps-arets-rapport/
Time: Friday 24 September 9.00–10.00. Digital check-in from 8.45
Location: Via Microsoft Teams
Other: The webinar is free of charge. Link will be sent out to registered participants before the webinar. Your registration is binding but the place can be transferred to another person.
Deadline for registration is 22 September.
