On our 13th CMO goes TECH event; ‘The shopping malls of the future; Online Marketplaces?’, we explored how marketplaces could offer ambitious business owners unique opportunities that traditional retail can't match. The keynote speaker was Jelle Sybesma, Senior Marketplace Consultant at Emakina - one of Europe's leading digital communication agencies specialized in e-commerce. His talk is summarised below.
Start small and always create a business case before.
Think like a consumer, but keep an eye on your margin.
Chose the right marketplaces. There are hundreds to chose from. The winners are going to the brands that are leveraging the right channels.
Decide on your fulfilment, pick the right assortment and optimize the content. Then think about automating things.
Then it was time for a fireside chat with Pierre Norberg, head of marketing and sales at Tradera.
User experience is still king.
It’s important to think circularly when scaling up your business. Marketing money is just not enough.
We ended the webinar with a longer panel discussion where Matilda Svensson, Technical Partner Manager, CDON Marketplace, and Jorrit Steinz, Founder and CEO of the marketplace-integrator ChannelEngine discussed challenges and success factors.
It’s ever so important to meet the consumer early in the buying journey. If that’s on the marketplaces, then that’s where you should be.
Brands need to be in control of their assortment, prices, and availability
GREAT OFFERS TO OUR MEMBERS
Emakina and ChannelEngine
Thinking about entering Marketplaces? Emakina invites you to a 45-minutes 1-on-1 knowledge session where you can ask all the questions you might have about Marketplaces and learn more about what entering them could mean for your brand. All for free. How do you sign up? Just send an email to alexander@emakina.se
Tradera
Want to get circular? Contact Pierre Norberg at Tradera! pnorberg@paypal.com
CDON
€300 to use on CDON Ads if new sellers connect to CDON before June 30th. Please contact for more details: matilda.svensson@cdon.com
