No.16 CMO goes TECH meetup! February 23rd, 17:00 CET!
Are you ready for a CMO goes TECH night with interesting speakers and good conversations with your peers? – It’s time for our 16th CMO goes Tech event where we’ll talk about how to win new business by building a sustainable and purpose-driven brand.
The invitation will be sent out to members only on February 9th! Not a member yet? – Sign up for free to receive the invitation!
A 2021 Deloitte study came to the conclusion that businesses need to plan for ways they can make their products more sustainable while building accountability into their value chain. Fast forward to 2022 and that sentiment has only grown as purpose-driven brands are winning the race. Consumers care about more than just what products or services are – they care about what kind of impact brands are making in the world. Therefore, it might be a good idea to find a sense of purpose that your audience truly connects to. But is it really that easy? What does it take for a brand to appeal to a growing, socially conscious audience? And what are the pitfalls to avoid?
We’ve invited representatives from companies that know a great deal about this!
Doconomy provides leading impact data services for individuals and corporations to help educate, engage and reduce environmental impact. Its CEO Mathias Wikström is a Sweden-based sustainability business leader and creative strategist who is the co-founder of Doconomy together with Johan Pihl and spearheaded other globally awarded forefront projects in Finance, Sustainability, and Human Rights. Mathias has won a Grand Prix at Cannes Lions for the past three years.
In 2008, Max Burgers became the world's first restaurant chain to climate label the menu and climate compensate all emissions to 100 percent – from the farmer's land to the guest's table. Fast-forward to 2018 and MAX is the first food company – in the world – to be climate positive. And they haven’t slowed down since. Kaj Török, Chief Sustainability Officer at MAX Burgers will talk about how MAX changed its business model to help save the world – and how your organization can do the same! Kaj has repeatedly been named as one of Sweden’s 100 top influential people on green issues.
We’ve also invited Maria Wetterstrand, CEO at Miltton Europe, former leader of the Swedish Green Party Miljöpartiet and member of parliament who will cover upcoming EU directives and laws against greenwashing marketing. Established in 2015, Miltton Europe is the European advisory arm of Miltton Group, one of the leading consultancies in the Nordic region. Their mission is to help companies, institutions, and organizations to understand and navigate the European policy environment while promoting their ideas and policy solutions across the continent.
Finally, we'll be able to meet and mingle with other members at a Stockholm city location to be announced soon. Limited seats so secure your seat now! (You can also attend via Teams).
