The future of E-commerce with Google & JamesEdition - 17th meetup May 18th, 2022

Thank you, our members who joined, our data inspired evening with Google and JamesEdition who revealed their best strategies to be on the forefront of competition online.

Key takeaways from Patrick Kool at Google:

  • Review your measurement plan and data strategy

  • Prioritize the migration to GA4

  • Consider partnering with a technology partner to jumpstart the migration

Top 5 recommendations from Karl Norling at JamesEdition - the world’s largest luxury marketplace.

  • Automate everything

  • Creative is your #1 lever

  • See your customers as subscribers

  • Marketing is a process, don’t look for perfection

  • Give the complex solution a chance

Have a wonderful summer and see you in September when we will reveal the new Martech report for 2022.

CMO goes TECh 17th meetup the future of ecommerce