February 18th, 17.00-18.00 CEST
Place: Webinar link. Please note that registration closes at 16.00 on February 18th.
A link will be sent out to registered webinar participants before the event. Make sure to check that you find it before the event as it might be in the junk folder.
Join us for the 12th CMO goes TECH event with the ambition to future-proof your role within marketing and tech. Please note the webinar is for our members.
We know that it costs a lot less to sell to existing customers than acquire new ones—that’s why brands invest in loyalty and rewards programs. But loyalty is a whole business game, not just a program. Perhaps, loyalty is rather about a broader construct, one which, at a fundamental level, is about some very simple and very human things: consistency, value, reliability, and a sense of belonging - the community.
Program
17.00 Welcome to the 11th CMO goes Tech-meetup.
The Team behind CMO goes Tech, Gül Heper, Ulf Kruse and Alexander Niléhn, will kick off the event
17.05 Karma - Creating a new sustainability movement.
Elsa Bernadotte, co-founder of food waste startup Karma is on a mission to create a new kind of sustainability movement. In this talk, she'll take us through not only the challenges we face when it comes to food waste - but also Karma's unique solution and the importance of building a loyal community when your ambition is to change the world.
17:20 Kaplan - Loyalty trends 2021.
Åsa Leckner Tham, Client Director and Head of CRM & Loyalty, Kaplan, Part of Accenture Interactive will share the latest and the greatest when it comes to loyalty trends and more specific in regard to loyalty programs. We have identified 7 interesting trends that we have seen around the world.
17:40 Panel discussion
Elsa Bernadotte - Karma, Åsa Leckner Tham - Kaplan, Part of Accenture Interactive, Ceyhun N. Pehlivan, Co-Leader TMT and Data Protection, Managing Associate - Linklaters (Madrid) and Mattias Olsson CEO & Partner, Apegroup.
Discussion with relevant topics such as loyalty, communities and international transfer of data as something to keep in mind due to Schrems II ruling and its broader implications. Please prepare questions to the panel during the presentations.
18:00 Final
Looking forward to seeing you,
Gül, Ulf & Alexander.
