Summary of the 5th Meet up focusing on Story doing vs Storytelling - February 13.

5th.jpg

Thanks for a fantastic evening with new perspectives as well as great discussions. We’ve summarized some of the learnings that you’ve chosen to highlight from our fantastic presenters, Stefan Moritz, VP Customer Experience Veryday and Margaretha Finnstedt, Global Director of PR & Brand Innovation, Husqvarna.

1.     Products that efficiently meet customer needs will outperform products with great marketing. Create positive CX by focusing on what brings real value to customers.
2.     Don’t forget to be future proof. When all companies are digitized and CX optimized – what will then differentiate
3.     “Happy employees” is the new black! Put focus on creating Happy employees -> to get Happy customers -> and a Happy business
4.     To use goals from the SDG 2030 in the innovation strategy process, just like Husqvarna Group do, is brilliant
5.     Even though most companies claim a strong innovation focus, the actual innovation work takes place at the night shift, outside the regular day job.
6.     Innovate in line with the business strategy, a clear brand story and be unexpected. You need brave management, trust from colleagues and a plan for distribution, marketing and rollout. Share results and repeat.

View the presentation from Stefan Moritz
View the presentation from Margaretha Finnstedt

We also want to send a big thank you to Anders Ribba and Spoon Agency for inviting us and for the fantastic hospitality.

Finally dear members, We're looking forward continue the journey with you - because we strongly believe in the death of the traditional CMO and that a new breed is emerging - CMO goes Tech. Hope to see you at the next meetup, in May!

Summary of the last Meet up focusing on AI & Cybersecurity - November 21st.

Are you prepared or even aware? That was one of the main reflections from tonights 4th CMO goes TECH meet up focusing on AI and Cyber security.
We had an amazing line up of Cyber security experts that sparked the interested amongst our members and also made us all review our own situation when it comes to both business and private matters.

Many thanks to Thom Thavenius, Enkeleda Ibrahimi and Christopher Neitzert. And a special thanks to Capgemini and Martin Edenström, PMP for hosting us and giving us insights on the future organisational structure of the marketing departments

A special thanks to our attending Dear Members and Good luck. Remember that you can always reach out to everyone in our network for support!

View the presentations from CMO goes TECH, Thom Thavenius, Enkeleda Ibrahimi and Chris Neitzert.

View the presentation from Martin Edenström/Capgemini.

The third meet up where brilliant minds got together to drive Innovation!

A full house with brilliant minds at Swedma, our host for the evening. An evening dedicated to innovation. The idea was to let our members inspire each other to drive innovation within more or less complicated organizations that need support to take that big step forward.
We heard so many great ideas during the evening and many contacts where made.

A big thank you to everyone who came and a special thanks to our host Malin Anglert at Swedma and our main presenter Marie Andervin from DigJourney.

See you at the next event in November and please make sure to invite likeminded to the network.

Cecilia & Gül

Foto 2018-09-27 17 47 55.jpg

Let us present next meetup keynote - Marie Andervin from DigJourney

DIGI_omslag_3D högupplöst.jpg

How to understand and leverage waves of change

Is it difficult to gather around new digital initiatives? Do you feel that the rest of the company does not understand or see the digital business opportunities? Do you have difficulty getting acceptance and the organization's involvement?

One effect of digitalization is that areas previously seen as separate must be integrated or brought closer together. One reason is that customers do not move linearly. Rather, they take many side trips on their journey towards a purchase and usage. Another is that changes in the outside world now move much faster, and this requires increased cooperation within the organization to keep up with developments. 

CMO goes TECH have invited Marie Andervin, Digital transformation enabler from DigJourney and author of the bestselling book Leading Digital Transformation (Att leda digital transformation) , to guide us with an exercise with the purpose to tear down walls, increase the cooperation between departments and increase the digital maturity in your organization.

marie andervin.jpg

About Marie Andervin

Marie believes that knowledge about digitalization's business opportunities in a fast-moving world must increase to ensure competitiveness. Her vision of digital as a natural part of corporate and individual life is a guiding principle in Marie's work on digitalization. Marie has a background as an entrepreneur and management consultant, and is a well-known educator in digital transformation. She is the co-founder of DigJourney, which works in the area of digital transformation to instill belief in the future and encourage the development of individuals, organizations and society. She also works on a number of executive and advisory boards.






CMO goes TECH are expanding - help us and win great prices

andrew keen.jpg

It started as an important and needed “side project” for Cecilia and me. We couldn’t find a network to support us when it comes the future role of the CMO so we started the international network CMO goes TECH in December 2017.

We are now ready to take the next step – to launch CMO goes TECH globally and we need your support to make it possible.

HELP US AND WIN GREAT PRIZES!
Make sure you're signed up on our website and then help us recruit new members by making them sign up on the same site. New members can mention who recruited them during the signup process.

The persons who have recruited most new members by October 1st, 2018 will be awarded with:
1st prize: Free workshop session (2 hours) with Cecilia and Gül on the topic of marketing and technology.
2nd prize: The recently released book – and a special CMO goes TECH signed edition!  -
How to fix the future by Andrew Keen. Author, journalist, entrepreneur and founder of Futurecast.
Andrew is a well-known commentator on the digital revolution. He is the author of four books and an executive director of the Silicon Valley innovation salon FutureCast, the host of the Internet chat show “Keen On,” and a senior fellow at CALinnovates.

About CMO goes TECH
Our international network is for everyone working as CMO, innovation director or similar. Like-minded people who are interested in exploring trends and technology that are most likely to affect marketing ahead. We encourage our members to share their ideas and get inspired in return. And it is free for our members!

We aim to have international meet ups focusing on relevant topics you decide upon, support and knowledge exchange from other members, collaborations, recruitment possibilities and much more. If you believe this is the right way forward, please invite the best persons around who have an interest in the network – friends and colleagues.

 

CMO goes TECH network is expanding globally

slava-bowman-161206-unsplash.jpg

We are thrilled to announce that we are expanding our network CMO goes TECH internationally so we can inspire more to become the CMO's of the future. 

Want to help us reach more likeminded? We have great awards for those who recruit most members until September 1st, 2018.

Ask them to sign up as members here on this website and make sure they refer to you in the section "Invited by whom".  Don't forget to sign up yourself!

Our international network is for everyone working as CMO and Innovation driven explorers! Like-minded people who are interested in exploring trends and technology that are most likely to affect marketing ahead. We encourage our members to share their ideas and get inspired in return.  

And the network is free for our members!  

We aim to have international meet ups focusing on relevant topics you decide upon, support and knowledge exchange from other members, collaborations, recruitment possibilities and much more.    

The persons who have recruited the most new members by September 1st, 2018 will be awarded with:  

First prize:  
Free workshop session (2 hours) with Cecilia and Gül on the topic of marketing and technology.    

Second prize:    
The recently released book – a signed edition - How to fix the future by Andrew Keen. Author, journalist, entrepreneur and founder of Futurecast. Andrew is a well-known commentator on the digital revolution. He is the author of four books and an executive director of the Silicon Valley innovation salon FutureCast, the host of the Internet chat show “Keen On,” and a senior fellow at CALinnovates. Andrew is also a columnist for CNN and an acclaimed public speaker.  

Deadline for recruitment: September 1st, 2018. 

A new International network - CMO goes TECH

GulCecilia.png

We, Cecilia Hjertzell and Gül Heper are now creating a network with like-minded and we will begin by inviting you to a first after work on February 1st, 2018 in Stockholm.
Save the date and we will get back to you regarding the location

We would love to hear your ideas regarding what kind of presentations, networking, knowledge sharing and experiences you seek. One thing is guaranteed - you will definitely get closer to technology. Please feel free to invite more like-minded.

So who are we?
Cecilia Hjertzell, is a renowned strategist, brand expert, and martech consultant. An entrepreneur and a devoted giver, passionate about the network society and sustainable tech.
Gül Heper, brand & digital strategist at HiQ, innovator and entrepreneur has for the past seventeen years held several international management positions for premium brands at Absolut Vodka, Nespresso, HTL hotels, Manolo Blahnik and Scandic Hotels. She is also an international presenter focusing on how to build brands for the future, digitalisation and driving innovation.