What are the main success factors when it comes to succeeding with martech investments? And does your organisation have what it takes to succeed?
As proud co-writers of the European Martech study we present the fifth edition - now with a preview how well your company is performing vs others.
The report will be presented at the coming CMO goes TECH event end of September.
What is the study?
In the report; sales, marketing, tech and CRM managers are asked to provide their input in terms of what challenges, priorities, and learnings they've encountered in order to develop their martech strategy.
The report contains both advice and inspiration on what to develop further within the different perspectives: people, process, technology & data.
The study is a collaboration between CMO goes TECH, Swedma, Odyssey and Wiraya, all representing different parts of the growing Martech community.
Thank you!
A special thank you to everyone who responded to the survey.