Wednesday 16th of November | 9.00-12.00 | Digital interactive event
Mynewsday is an interactive event, and each speaker will have time for questions from the audience - so make sure to get your typing fingers warmed up!
Please join us on November 16th as we dive into the theme "Reshaping PR and Communications" at this year’s Mynewsday. We have a fantastic lineup of exciting guests joining us to make this a memorable and insightful experience for you and your industry colleagues. You can expect a curated mix of lectures, panel discussions, and customer cases to inspire and offer real-life advice and examples of how to succeed with your PR and communications work. Save your seat and join us for this year's Mynewsday in collaboration with CMO goes TECH.
Agenda
09.00 Welcome to Mynewsday 2022!
09.10 Viktoria Wyckman, Founder & CEO at Culture Defined
The future of brands and their consumers in the new digital era
10.00 Ana Adi, Professor in PR & Corporate Communications
The perspective of value-driven communication in a world of change
10.30 Gül Heper-Jämterud, Founder of CMO goes Tech, with friends
Communicating successfully requires more than communication.
Ardelan Sohrevardi, Samsung
Breaking through – how to increase ad recall in an era of message overload and fleeting attention span.
Pontus Rosén, Synsam
Synsam has gone from being a traditional opticians retailer to being in the forefront of integrated retail communication. Listen to the work Synsam has done to optimize communication based on customer experience. You will learn how the customer's interaction with the brand and communication over multiple touchpoints is being coordinated – in both traditional and digital channels to gain maximum effect.
Panel discussion will follow.
11.30 Rikke Iben Nees, Campaign Manager Fuldkornspartnerskabet
Purposeful communication in reality
11.55 Key takeaways & Wrap up
Looking forward to seeing you,
The CMO goes TECH team in collaboration with Mynewsdesk
