Summary of the 5th Meet up focusing on Story doing vs Storytelling - February 13.


Thanks for a fantastic evening with new perspectives as well as great discussions. We’ve summarized some of the learnings that you’ve chosen to highlight from our fantastic presenters, Stefan Moritz, VP Customer Experience Veryday and Margaretha Finnstedt, Global Director of PR & Brand Innovation, Husqvarna.

1.     Products that efficiently meet customer needs will outperform products with great marketing. Create positive CX by focusing on what brings real value to customers.
2.     Don’t forget to be future proof. When all companies are digitized and CX optimized – what will then differentiate
3.     “Happy employees” is the new black! Put focus on creating Happy employees -> to get Happy customers -> and a Happy business
4.     To use goals from the SDG 2030 in the innovation strategy process, just like Husqvarna Group do, is brilliant
5.     Even though most companies claim a strong innovation focus, the actual innovation work takes place at the night shift, outside the regular day job.
6.     Innovate in line with the business strategy, a clear brand story and be unexpected. You need brave management, trust from colleagues and a plan for distribution, marketing and rollout. Share results and repeat.

View the presentation from Stefan Moritz
View the presentation from Margaretha Finnstedt

We also want to send a big thank you to Anders Ribba and Spoon Agency for inviting us and for the fantastic hospitality.

Finally dear members, We're looking forward continue the journey with you - because we strongly believe in the death of the traditional CMO and that a new breed is emerging - CMO goes Tech. Hope to see you at the next meetup, in May!

Let us present next meetup keynote - Marie Andervin from DigJourney

DIGI_omslag_3D högupplöst.jpg

How to understand and leverage waves of change

Is it difficult to gather around new digital initiatives? Do you feel that the rest of the company does not understand or see the digital business opportunities? Do you have difficulty getting acceptance and the organization's involvement?

One effect of digitalization is that areas previously seen as separate must be integrated or brought closer together. One reason is that customers do not move linearly. Rather, they take many side trips on their journey towards a purchase and usage. Another is that changes in the outside world now move much faster, and this requires increased cooperation within the organization to keep up with developments. 

CMO goes TECH have invited Marie Andervin, Digital transformation enabler from DigJourney and author of the bestselling book Leading Digital Transformation (Att leda digital transformation) , to guide us with an exercise with the purpose to tear down walls, increase the cooperation between departments and increase the digital maturity in your organization.

marie andervin.jpg

About Marie Andervin

Marie believes that knowledge about digitalization's business opportunities in a fast-moving world must increase to ensure competitiveness. Her vision of digital as a natural part of corporate and individual life is a guiding principle in Marie's work on digitalization. Marie has a background as an entrepreneur and management consultant, and is a well-known educator in digital transformation. She is the co-founder of DigJourney, which works in the area of digital transformation to instill belief in the future and encourage the development of individuals, organizations and society. She also works on a number of executive and advisory boards.

Great to see so many tech curious members at the last meetup!


Thank you all for coming and contributing to a great meetup focusing on AI and IoT. We hope you enjoyed the program.
A special thanks to our presenters: Anna Nordell - Sana Lab, Paul Ahlgren - Amazon, Pernilla Jonsson & Rebecka Cedering Ångström - Ericsson Consumer Lab, and Helena Forsmark, IOT Sweden.

We are glad to share the following presentations with you.

We aim to have the next meetup in September and as always, we would like to know what you are interested in learning more about. Let us know your thoughts in the comments.

Take care and see you in September!

Cecilia and Gül