New release - the Martech report 2020 - Climbing the MarTech maturity ladder

Webinar
June 16th 09.00-10.00 CEST
A link will be sent out to registered participants before the webinar.
The Webinar will be held in Swedish but the report will be available for download in English afterwards.

MarTech has grown strongly in recent years and today it offers marketers completely new opportunities for digital, automated and data-driven communication and sales. But it also poses many challenges to get the full effect.

We are now releasing this year's MarTech Report - the third in a row - where marketing executives have been given their views on challenges, priorities, lessons learned and how investments have developed their business. Several companies have established new teams and working methods for MarTech during the year to get the most out of their investments whilst the CMO role has become more complex and demanding. How do you make it happen and how do the companies succeed?

On June 16, we will present the new report, a summary of the results from surveys and interviews with Marketing- and CRM managers and persons responsible for communication in both B2B and B2C segments.

A collaboration between CMO goes TECH, Swedma, Wiraya and Odyssey.

The Martech 2019 Report is here!

A large number of marketing managers have given their views on challenges, priorities, learnings and how the investments developed their customer interactions. CMO goes TECH are so proud to present this report, that has been produced in collaboration with SWEDMA, Wiraya and Odyssey. Some key factors for success are get the management onboard and changing the way you work. How can you make it possible and how do the companies succeed? And with last year’s introduction of GDPR, we’ve of course put some special focus on this area.

The highlights from the report will be presented at the upcoming meetup - but send us a hello a we’ll send you a copy :).