CMO goes TECH 8th Meet up summary - PWA (Progressive Web App)
Is growth on your agenda and are you ready to try new technology that boosts your conversion? According to Gartner, Progressive Web Apps will replace 50% of all consumer-facing native apps by 2020. Here’s one of the reasons why:
Evidence shows that companies can reach +20 % average increase in conversion on mobile web after upgrading to a Progressive Web App.
But you need to start by getting management onboard and do so by the use of business cases and data showing supportive behaviour from the consumer. Then align the team to improve the customer and employee experience for best results.
Thank you Ida Kjelldahl at Google and Richard Bultitude and Suzi Gulin-Warren from Publicis Sapient for guiding us in the world of PWA.
See the presentations below.
