The next CMO goes TECH event - The future of e-commerce

Wednesday May 18th 17.00-19.00 CEST
At the Google office in Stockholm or via teams.

Are you ready for a CMO goes TECH evening with interesting speakers and great conversations with your peers? 
It’s time for our 17th CMO goes Tech event where we’ll talk about
E-commerce, the tools and ideas to help you stay in the forefront of competition. 

Many of our members have mentioned that you wish to learn more about GA4 so now you have the possibility to ask the best on the subject. 

Keynote speakers
Google and James Edition - The World’s Largest Luxury Marketplace.
We hope you'll enjoy it!

17.00 Welcome to the 17th CMO goes Tech-meetup.
The Team behind CMO goes Tech; Gül Heper and Ulf Kruse will kick off the event.

17.05 Google  - Prepare for the future of Analytics with GA4
In today's measurement landscape, businesses need to navigate new challenges to understand the complex, multi-platform journeys of their customers — all while prioritizing user privacy. Learn how to harness the power of machine learning and data driven attribution within Google Analytics 4 to drive more sales and improve your ROI in a privacy safe way.
Patrick Kool, Measurement Specialist at Google

17:25 JamesEdition - meeting the future of eCommerce at the world's luxury marketplace
JamesEdition is the World's Largest Luxury Marketplace, serving the needs of High-Net-Worth Individuals (HNWIs) in life's most valuable personal transactions.Every month one million people from around the globe come to our site in the pursuit of luxury real estate and super cars, private jets, yachts, watches, extraordinary items and experiences in a catalog of more than 200,000 of the best listings from thousands of sellers worldwide.
Karl Norling, Chief Marketing Officer JamesEdition

17:45 Panel discussion 
Please prepare questions for the panel during the presentations.

18:00-19:00 Mingle for those who meet at the event venue. 

Looking forward to seeing you, 

Gül & Ulf
 
And a special thanks to Confetti for the great support so we can invite our members to our meet-ups, with your fantastic tool.

CMO goes TECH 8th Meet up presentations - PWA (Progressive Web App)

CMO goes TECH 8th Meet up summary - PWA (Progressive Web App)

Is growth on your agenda and are you ready to try new technology that boosts your conversion? According to Gartner, Progressive Web Apps will replace 50% of all consumer-facing native apps by 2020. Here’s one of the reasons why:

Evidence shows that companies can reach +20 % average increase in conversion on mobile web after upgrading to a Progressive Web App.

But you need to start by getting management onboard and do so by the use of business cases and data showing supportive behaviour from the consumer. Then align the team to improve the customer and employee experience for best results.

Thank you Ida Kjelldahl at Google and Richard Bultitude and Suzi Gulin-Warren from Publicis Sapient for guiding us in the world of PWA.

See the presentations below.

CMO goes TECH 8th Meet up - Joins forces with Google and Publicis Sapient on the topic PWA.

February 6th, 2020 at Google's office in Stockholm. 
17.00-19.00 CET

Studies reveal that up to 80 % of apps are used once after being downloaded, and then never again. Where does this take us? Is PWA the solution?
PWA (Progressive Web Apps) is one of the most talked-about technology shifts in the web. After some hesitance, many companies decided to jump on the train but what are the benefits, business impacts, and challenges? 
Controversial? Debatable? Agreeable? 

Many important questions and we will support you by bringing in the experts to guide you - Google and Publicis Sapient.