CMO goes TECH 8th Meet up presentations - PWA (Progressive Web App)

CMO goes TECH 8th Meet up summary - PWA (Progressive Web App)

Is growth on your agenda and are you ready to try new technology that boosts your conversion? According to Gartner, Progressive Web Apps will replace 50% of all consumer-facing native apps by 2020. Here’s one of the reasons why:

Evidence shows that companies can reach +20 % average increase in conversion on mobile web after upgrading to a Progressive Web App.

But you need to start by getting management onboard and do so by the use of business cases and data showing supportive behaviour from the consumer. Then align the team to improve the customer and employee experience for best results.

Thank you Ida Kjelldahl at Google and Richard Bultitude and Suzi Gulin-Warren from Publicis Sapient for guiding us in the world of PWA.

See the presentations below.

Great to see so many tech curious members at the last meetup!

Thank you all for coming and contributing to a great meetup focusing on AI and IoT. We hope you enjoyed the program.
A special thanks to our presenters: Anna Nordell - Sana Lab, Paul Ahlgren - Amazon, Pernilla Jonsson & Rebecka Cedering Ångström - Ericsson Consumer Lab, and Helena Forsmark, IOT Sweden.

We are glad to share the following presentations with you.

• IoT Presentation by Helena Forsmark https://www.slideshare.net/secret/u78eNTYegGUFYe
• How to get started with IoT - a canvas and checklist created by Helena Forsmark Gül Heper https://www.slideshare.net/secret/fHPOis6QDmLekl
• Trend presentation - 10 Hot consumer Trends 2018 presented by https://www.ericsson.com/en/trends-and-insights/consumerlab/consumer-insights/reports/10-hot-consumer-trends-2018

We aim to have the next meetup in September and as always, we would like to know what you are interested in learning more about. Let us know your thoughts in the comments.

Take care and see you in September!

Cecilia and Gül