CMO, the next CEO?
Do you have the 26 traits of a successful CMO to be shortlisted for the top spot? Join us for the 10th CMO goes TECH event with the ambition to future-proof your role within marketing and tech. We'll bring you the talent hunters and thought leaders to guide you, and listen to where they look and what they look for.
Program
”How to be or find the CMO that has gone Tech. Or can.”
When looking for the future CMO what (and where) do recruiters or CEOs look for? A CMO that can go Tech or a Techie that can be a marketeer? During the evening we will focus on the talent management side of the future CMO and listen to recruiters, interim agents and talent responsible people at some major companies.
Join to learn how to be - or find - the CMO of the future.”
The event will take place via webinar link.
17.00 Welcome to the 10th CMO goes Tech-meetup.
The Team behind CMO goes Tech, Gül Heper and Ulf Kruse, will kick off the event.
17.10 SVT - Why learning clusters deliver success stories! Sabina Rasiwala, CHRO, CMO and CCO at SVT will share the SVT-story on the path to success. "SVT’s core business is storytelling, our marketing strategy is based on storytelling in a data-driven world. Our challenge is to transform our marketing, using data, but with our content and creativity as a guiding star. In order to succeed we are building learning clusters within our company, joining creatives, developers, analysts and marketing people."
17.30 Fire-side chat with Henrik Fontin, CHRO and Head of Communication at Jernhusen.
Topic - How to find talents and to keep them. (Martin Anderlind, Northvolt are unable to join us)
17:50 Panel discussion with the speakers and sponsor of the evening together with talent hunters from Interim Search, Head Agent, Trib, STACC, Marcher Markholt | Free Agents™.
18:15 Time for mingling and to get to know your network and presenters.
Looking forward to seeing you,
Gül & Ulf
A big thank you to Martin Edenström and Consid for hosting CMO goes TECH and to all speakers and panel members for bringing clarity on the topic for the evening. Sveriges Television Sabina Rasiwala Consid AB Martin Edenström Marcher Markholt Frida Hamilton STACC Sandra Lindman TRIB Mathias Wellström Head Agent Andrea Strand Interim Search AB Stefan Granqvist Henrik Fontin Jernhusen
And a special thanks to Confetti for the great support so we can invite our members to our meetups, with your fantastic tool.
