Survey - MARTECH Europe 2018

Dear Members!

Participate in the survey MARTECH Europe 2018 and get the report!

To the survey: What's the level of maturity of marketing technology (Martech) in Europe? Let's find out together. As a leading CMO/CDO or similar we hope you can spare a few minutes and participate in this study. By participating - you will receive the report, but more importantly, you will together with marketing leaders across Europe get the opportunity to improve your martech strategy.

Your answer is of great value to us. Thanks for participating!

Cecilia & Gül


This study is a collaboration between CMO goes TECH, Wiraya, Odessey, SWEDMA and DMA UK. All representing different parts of the growing martech community! #martech #martechineurope #martechsurvey2018 #survey #cmogoestech


4th CMO goes TECH meet up - AI & Cyber security

On request we give you AI - part II. We believe it is important that we continue to be a strong force within digital development, as it will put more demands on democratic and ethical AI, an area where Sweden has been an international spokesperson. This evening will be all about how to become prepared when it comes to cyber security.

Speakers and moderators - the best within their field: Thom Thavenius, Deputy CEO EyeOnID, Enkeleda Ibrahimi, Cybersecurity Expert and Christopher Neitzert, Four time unicorn manager!


Please make sure to be at Capgemini 15-20 minutes before it starts since you will be brought up to the 6th floor.

17.00 Welcome to the third CMO goes Tech -meetup. The founders of CMO goes Tech, Gül Heper and Cecilia Hjertzell, will kick off the event with some updates and trends.

17.30 Digital innovation and AI – opportunity or threat for product development? – Thom Thavenius, Deputy CEO EyeOnID
With technical and digital innovation driving market and product development, are we forgetting to correctly assess the integrated risks for our present and future clients? Thom Thavenius will discuss risk exposure in the age of buzz words like  Agility  and AI seen from the perspective of market and product development within organized crime. Thom will share his reflections on this based on experience from over 20 years of service in the Swedish intelligence and Security Agencies and the private risk advisory industry.

17.45 What a CMO/CDO Needs to Know About Cybersecurity – Enkeleda Ibrahimi, Cybersecurity Expert
With cyber risks that have arisen with AI, cyber security has become a top priority for many companies. A CMO/CDO can contribute strongly to a more secure organisation. Enkeleda will give you guidance on how to consider cyber risks in order to ensure a secure and ethical customer experience.

18.00 Panel discussion with the presenters led by Christopher Neitzert, Four time unicorn manager!

18.15 Time for mingle and to get to know your network and presenters.

Thank you Capgemini and Martin Edenström for hosting CMO goes TECH.

Book your spot here


Yet another reached milestone! Over 300 international members

It felt like yesterday that we reached 200 members. We are now 300 likeminded and inspired members from all over the world.

Help us reach more!
Don’t miss our competition with great prizes for the person who helps us recruit the most new members. Invite your likeminded friends and Colleagues to sign up on this website - they will be able to mention who invited them.

We will draw the winner in October!
1st prize: Free workshop session (2 hours) with Cecilia and Gül on the topic of marketing and technology.
2nd prize: – a special CMO goes TECH signed edition of the recently released book  How to fix the future by Andrew Keen.


Great to see so many tech curious members at the last meetup!


Thank you all for coming and contributing to a great meetup focusing on AI and IoT. We hope you enjoyed the program.
A special thanks to our presenters: Anna Nordell - Sana Lab, Paul Ahlgren - Amazon, Pernilla Jonsson & Rebecka Cedering Ångström - Ericsson Consumer Lab, and Helena Forsmark, IOT Sweden.

We are glad to share the following presentations with you.

We aim to have the next meetup in September and as always, we would like to know what you are interested in learning more about. Let us know your thoughts in the comments.

Take care and see you in September!

Cecilia and Gül


A new International network - CMO goes TECH


We, Cecilia Hjertzell and Gül Heper are now creating a network with like-minded and we will begin by inviting you to a first after work on February 1st, 2018 in Stockholm.
Save the date and we will get back to you regarding the location

We would love to hear your ideas regarding what kind of presentations, networking, knowledge sharing and experiences you seek. One thing is guaranteed - you will definitely get closer to technology. Please feel free to invite more like-minded.

So who are we?
Cecilia Hjertzell, is a renowned strategist, brand expert, and martech consultant. An entrepreneur and a devoted giver, passionate about the network society and sustainable tech.
Gül Heper, brand & digital strategist at HiQ, innovator and entrepreneur has for the past seventeen years held several international management positions for premium brands at Absolut Vodka, Nespresso, HTL hotels, Manolo Blahnik and Scandic Hotels. She is also an international presenter focusing on how to build brands for the future, digitalisation and driving innovation.