NOVEMBER 8TH 2018, AT CLARION HOTEL & CONGRESS, MALMÖ
We are glad to announce our collaboration with Apsis DME2018.
DME2018 - the yearly APSIS conference in Digital marketing, will this year focus on the insights behind the buzzwords. Inspiration as well as concrete strategies on how to become data-driven is promised. And as CMO goes TECH member you get 160 Euros off the regular price! Just use the promo code "CMODME2018" at registration. Hope to see you there!
A full house with brilliant minds at Swedma, our host for the evening. An evening dedicated to innovation. The idea was to let our members inspire each other to drive innovation within more or less complicated organizations that need support to take that big step forward.
We heard so many great ideas during the evening and many contacts where made.
A big thank you to everyone who came and a special thanks to our host Malin Anglert at Swedma and our main presenter Marie Andervin from DigJourney.
See you at the next event in November and please make sure to invite likeminded to the network.
Cecilia & Gül
It felt like yesterday that we reached 200 members. We are now 300 likeminded and inspired members from all over the world.
Help us reach more!
Don’t miss our competition with great prizes for the person who helps us recruit the most new members. Invite your likeminded friends and Colleagues to sign up on this website - they will be able to mention who invited them.
We will draw the winner in October!
1st prize: Free workshop session (2 hours) with Cecilia and Gül on the topic of marketing and technology.
2nd prize: – a special CMO goes TECH signed edition of the recently released book How to fix the future by Andrew Keen.
Is it difficult to gather around new digital initiatives? Do you feel that the rest of the company does not understand or see the digital business opportunities? Do you have difficulty getting acceptance and the organization's involvement?
One effect of digitalization is that areas previously seen as separate must be integrated or brought closer together. One reason is that customers do not move linearly. Rather, they take many side trips on their journey towards a purchase and usage. Another is that changes in the outside world now move much faster, and this requires increased cooperation within the organization to keep up with developments.
CMO goes TECH have invited Marie Andervin, Digital transformation enabler from DigJourney and author of the bestselling book Leading Digital Transformation (Att leda digital transformation) , to guide us with an exercise with the purpose to tear down walls, increase the cooperation between departments and increase the digital maturity in your organization.
About Marie Andervin
Marie believes that knowledge about digitalization's business opportunities in a fast-moving world must increase to ensure competitiveness. Her vision of digital as a natural part of corporate and individual life is a guiding principle in Marie's work on digitalization. Marie has a background as an entrepreneur and management consultant, and is a well-known educator in digital transformation. She is the co-founder of DigJourney, which works in the area of digital transformation to instill belief in the future and encourage the development of individuals, organizations and society. She also works on a number of executive and advisory boards.
