Summary of the 5th Meet up focusing on Story doing vs Storytelling - February 13.

Thanks for a fantastic evening with new perspectives as well as great discussions. We’ve summarized some of the learnings that you’ve chosen to highlight from our fantastic presenters, Stefan Moritz, VP Customer Experience Veryday and Margaretha Finnstedt, Global Director of PR & Brand Innovation, Husqvarna.

1.     Products that efficiently meet customer needs will outperform products with great marketing. Create positive CX by focusing on what brings real value to customers.
2.     Don’t forget to be future proof. When all companies are digitized and CX optimized – what will then differentiate
3.     “Happy employees” is the new black! Put focus on creating Happy employees -> to get Happy customers -> and a Happy business
4.     To use goals from the SDG 2030 in the innovation strategy process, just like Husqvarna Group do, is brilliant
5.     Even though most companies claim a strong innovation focus, the actual innovation work takes place at the night shift, outside the regular day job.
6.     Innovate in line with the business strategy, a clear brand story and be unexpected. You need brave management, trust from colleagues and a plan for distribution, marketing and rollout. Share results and repeat.

View the presentation from Stefan Moritz
View the presentation from Margaretha Finnstedt

We also want to send a big thank you to Anders Ribba and Spoon Agency for inviting us and for the fantastic hospitality.

Finally dear members, We're looking forward continue the journey with you - because we strongly believe in the death of the traditional CMO and that a new breed is emerging - CMO goes Tech. Hope to see you at the next meetup, in May!

Next event - The fifth meet up focusing on Story doing

13th of February, 16:45-19.00 in Stockholm

Story doing vs Storytelling
Brands having Story doing as part of its DNA and living their brand promise to its fullest will outperform their storytelling peers. So what is the difference and how can I get started? This is what you will learn from our speakers during the fifth CMO goes TECH meet up. Welcome!

Please make sure to be at Spoon Publishing 15 minutes before it starts so we can start on time.

Program

16.45 Arrival of all guest so we can start on time 

17.00 Welcome to the fifth CMO goes Tech-meetup. The founders of CMO goes Tech, Gül Heper and Cecilia Hjertzell, will present a short summary of the new Martech report 2019.

17.10 Story doing - Customer experience as the new frontier for brands to differentiate. Stefan Moritz - VP Customer Experience, Veryday
Many brands that try to differentiate themselves through storytelling still find it difficult to reach their customers across a multitude of available channels. Simply talking to customers through investment in advertising, content and media isn’t enough to build a true relationship. An integral part of story doing is creating an ecosystem where everyone within your organization is engaged. When employees are engaged and passionate about their work, your customers will have a great experience, which in turn drives business. Building on customers’ core purpose and values, brands can grow together with them to create long-term relationships that benefit both.

17.30 The Case - Husqvarna. Future proofing the brand by story doing. Margaretha Finnstedt, Global Director of PR & Brand Innovation, Husqvarna 
2016, Husqvarna presented Husqvarna Battery Box, a connected toolshed for garden tools, one of several projects that proves that marketing needs to navigate in new ways to future proof the brand. Margaretha will share the “why’s”, the “what’s” and the “how’s” of working with brand innovation in a 330 year old company.

17.50 Open discussion with the speakers

18.00 Time for mingle and to get to know your network

Thank you Spoon Publishing and Christofer Fager for hosting CMO goes TECH.

Welcome,

Gül & Cecilia