13th meetup on the topic Marketplaces

It’s time for our 13th CMO goes Tech event – and as usual, we’ll make sure to invite passionate thought-leaders and interesting speakers on stage - this time it’s Tradera and Emakina.

The topic is ”The shopping malls of the future; online marketplaces?”

Jelle Sybesma - Senior marketplaces consultant at Emakina will guide you in the world of Marketplaces that are the shopping streets of today. Entering them, or even going international, comes with a lot of challenges and potential pitfalls, but is also within your reach.
Pierre Norberg - Head of Sales & Marketing at Tradera will share his thoughts on the circular economy and marketplaces both for now and the future. He will also touch upon what it takes to succeed in this fast-moving business.

Joining in for the panel discussion with the speakers are Matilda Svensson, Partner Manager, CDON Marketplace and Jorrit Steinz, Founder & CEO at Channel Engine.

See you on June 10th!

The CMO goes TECH team
Gül, Ulf & Alexander.

Summary of the 7th Meet up focusing on How to succeed with a holistic customer experience

Jonas Carlson Almqvist - Tech Lead, Digital in Destination at Thomas Cook Jenny Gejke, Head of Digital Sales Channel Development at SJ

We are glad to have met so many engaged guests at our last meet up. Many companies are trying their best in creating a holistic customer experience but many customer don't agree that it's actually improving. A true challenge!

93% of CEOs believe that a good customer experience will be critical for them to achieve their business goals in 2019….
80% of companies believe that they deliver an optimal customer experience….
95% of companies consider themselves to be customer-focused….
….but only 8% of their customers agree….

We got some great advice and inspiration from some of the best on how to challenge the management to dare to invest in the customer experience and to focus on actionable data.

Thanks for the inspiring presentations Jenny Gejke, Head of Digital Channel Development, SJ AB and Jonas Carlson Almqvist - Tech Lead, Digital in Destination at Thomas Cook.

The coming event in November - help us choose the topic!
Welcome to the next meet up in November. We’re looking forward seeing you all then and please send us an email if you have ideas for interesting topics for coming events. We listen to you!

Enjoy Fall and we'll see you in November. 
Gül & Cecilia


CMO goes TECH would like to thank SAS Institute for hosting the 7th meetup in your beautiful venue. 

A special thank you to Confetti, for sponsoring us with their great event tool.

4th CMO goes TECH meet up - AI & Cyber security

On request we give you AI - part II. We believe it is important that we continue to be a strong force within digital development, as it will put more demands on democratic and ethical AI, an area where Sweden has been an international spokesperson. This evening will be all about how to become prepared when it comes to cyber security.

Speakers and moderators - the best within their field: Thom Thavenius, Deputy CEO EyeOnID, Enkeleda Ibrahimi, Cybersecurity Expert and Christopher Neitzert, Four time unicorn manager!

Program

Please make sure to be at Capgemini 15-20 minutes before it starts since you will be brought up to the 6th floor.

17.00 Welcome to the third CMO goes Tech -meetup. The founders of CMO goes Tech, Gül Heper and Cecilia Hjertzell, will kick off the event with some updates and trends.

17.30 Digital innovation and AI – opportunity or threat for product development? – Thom Thavenius, Deputy CEO EyeOnID
With technical and digital innovation driving market and product development, are we forgetting to correctly assess the integrated risks for our present and future clients? Thom Thavenius will discuss risk exposure in the age of buzz words like  Agility  and AI seen from the perspective of market and product development within organized crime. Thom will share his reflections on this based on experience from over 20 years of service in the Swedish intelligence and Security Agencies and the private risk advisory industry.

17.45 What a CMO/CDO Needs to Know About Cybersecurity – Enkeleda Ibrahimi, Cybersecurity Expert
With cyber risks that have arisen with AI, cyber security has become a top priority for many companies. A CMO/CDO can contribute strongly to a more secure organisation. Enkeleda will give you guidance on how to consider cyber risks in order to ensure a secure and ethical customer experience.

18.00 Panel discussion with the presenters led by Christopher Neitzert, Four time unicorn manager!

18.15 Time for mingle and to get to know your network and presenters.

Thank you Capgemini and Martin Edenström for hosting CMO goes TECH.

Book your spot here