The next CMO goes TECH meetup October 1st, 17-19

CMO, the next CEO?

Do you have the 26 traits of a successful CMO to be shortlisted for the top spot? Join us for the 10th CMO goes TECH event with the ambition to future-proof your role within marketing and tech. We'll bring you the talent hunters and thought leaders to guide you, and listen to where they look and what they look for.

Program

”How to be or find the CMO that has gone Tech. Or can.”   

When looking for the future CMO what (and where) do recruiters or CEOs look for? A CMO that can go Tech or a Techie that can be a marketeer?  During the evening we will focus on the talent management side of the future CMO and listen to recruiters, interim agents and talent responsible people at some major companies. 

Join to learn how to be - or find - the CMO of the future.” 
The event will take place via webinar link. 

17.00 Welcome to the 10th CMO goes Tech-meetup.
The Team behind CMO goes Tech, Gül Heper and Ulf Kruse, will kick off the event.

17.10 SVT -  Why learning clusters deliver success stories! Sabina Rasiwala, CHRO, CMO and CCO at SVT will share the SVT-story on the path to success. "SVT’s core business is storytelling, our marketing strategy is based on storytelling in a data-driven world. Our challenge is to transform our marketing, using data, but with our content and creativity as a guiding star.  In order to succeed we are building learning clusters within our company, joining creatives, developers, analysts and marketing people." 

17.30 Fire-side chat with Henrik Fontin, CHRO and Head of Communication at Jernhusen.
Topic - How to find talents and to keep them. (Martin Anderlind, Northvolt are unable to join us)

17:50 Panel discussion with the speakers and sponsor of the evening together with talent hunters from Interim Search, Head Agent, Trib, STACC, Marcher Markholt | Free Agents™.

18:15 Time for mingling and to get to know your network and presenters.

Looking forward to seeing you, 

Gül & Ulf

A big thank you to Martin Edenström and Consid for hosting CMO goes TECH and to all speakers and panel members for bringing clarity on the topic for the evening. Sveriges Television Sabina Rasiwala  Consid AB Martin Edenström Marcher Markholt Frida Hamilton STACC Sandra Lindman TRIB Mathias Wellström Head Agent Andrea Strand Interim Search AB Stefan Granqvist Henrik Fontin Jernhusen

And a special thanks to Confetti for the great support so we can invite our members to our meetups, with your fantastic tool.

Get your copy of the new Martech report of 2020

CMO goes TECH presents the Martech report 2020 - Climbing the MarTech maturity ladder

Get your copy of this year's MarTech Report - the third in a row - where marketing executives have been given their views on challenges, priorities, lessons learned and how investments have developed their business. Several companies have established new teams and working methods for MarTech during the year to get the most out of their investments whilst the CMO role has become more complex and demanding. How do you make it happen and how do the companies succeed?

On June 16 2020, we presented the new report, a summary of the results from surveys and interviews with Marketing- and CRM managers and persons responsible for communication in both B2B and B2C segments.

CMO goes TECH are so proud to present this report, that has been produced in collaboration with SWEDMA, Wiraya and Odyssey.

New release - the Martech report 2020 - Climbing the MarTech maturity ladder

Webinar
June 16th 09.00-10.00 CEST
A link will be sent out to registered participants before the webinar.
The Webinar will be held in Swedish but the report will be available for download in English afterwards.

MarTech has grown strongly in recent years and today it offers marketers completely new opportunities for digital, automated and data-driven communication and sales. But it also poses many challenges to get the full effect.

We are now releasing this year's MarTech Report - the third in a row - where marketing executives have been given their views on challenges, priorities, lessons learned and how investments have developed their business. Several companies have established new teams and working methods for MarTech during the year to get the most out of their investments whilst the CMO role has become more complex and demanding. How do you make it happen and how do the companies succeed?

On June 16, we will present the new report, a summary of the results from surveys and interviews with Marketing- and CRM managers and persons responsible for communication in both B2B and B2C segments.

A collaboration between CMO goes TECH, Swedma, Wiraya and Odyssey.

CMO goes TECH 8th Meet up presentations - PWA (Progressive Web App)

CMO goes TECH 8th Meet up summary - PWA (Progressive Web App)

Is growth on your agenda and are you ready to try new technology that boosts your conversion? According to Gartner, Progressive Web Apps will replace 50% of all consumer-facing native apps by 2020. Here’s one of the reasons why:

Evidence shows that companies can reach +20 % average increase in conversion on mobile web after upgrading to a Progressive Web App.

But you need to start by getting management onboard and do so by the use of business cases and data showing supportive behaviour from the consumer. Then align the team to improve the customer and employee experience for best results.

Thank you Ida Kjelldahl at Google and Richard Bultitude and Suzi Gulin-Warren from Publicis Sapient for guiding us in the world of PWA.

See the presentations below.